what is brand personality

Like it or not, your business already has a brand personality

Your customers already have a relationship with your brand based on the clues you give them.

Brand personality clues

Here are just a few of the clues that contribute to how your brand personality is perceived:

  • The words, images and colours you use.
  • The type of products and services you provide.
  • How you behave – in public and behind the scenes; when things go well and when things go badly.
  • The type of people who already buy your products.
  • Where you are based – your nationality, origins and culture.

All of these tangible and intangible clues add up to a picture in the minds’ eye of:

  • The people behind the business.
  • The brand personality.

And this perception of your brand personality will influence customers. Your brand personality will help determine

Revitalise your business branding

3 tips to revitalise your business branding

It’s tough to make an impact in any market

So if sales are a little flat, it’s worth taking some time to consider how your customers perceive your business.

After all

‘What’s a brand? A singular idea or concept that you own inside the mind of the prospect.’   

Al Ries

So here are our top 3 tips to revitalise your business branding

Tip 1: brand personality

Think about your business as a brand and define your brand personality.

Imagine your brand is a person.

  • What sort of person are you?
  • What are your strengths?
  • What do your prospects like about you?
  • How do you look? (Brand image).
  • How do you talk? (Tone of voice).

List the words that describe your brand personality and describe how your customers feel about it.