Revitalise your business

In this category archive, you can find some tips and examples on how we can help you revitalise your business and your brand.

Brand messaging - image of woman and man communicating with each other

Brand messaging – what it is, why it matters and how to get started…

What is brand messaging? Why does it matter to clarify your brand messaging? And how do you get started? Let’s start with some explanations of what brand messaging is: 💬 In ‘Building a StoryBrand’ Donald Miller says that your brand messaging connects what you offer, with how it makes your client’s life feel better, and […]

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image of two female friends connectioning and words Why you must build your Brand affinity factor - Big Idea Brand Marketing blog

Why you must build your brand affinity factor

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are,

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Image of woman looking at her reflection and words Brand alignment - what it is and why it matters - Big Idea Brand Marketing blog

What is brand alignment and why does it matter?

Brand alignment How can you tell if your brand is misaligned?  Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’

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