Andrex Packaging Updates – new colours and new product
To update the standard toilet tissue rolls with a new colour palette, designed to co-ordinate with the most popular colours in bathrooms.
To launch a new extra-long toilet tissue in white.
Strategic Start Points
- Standard toilet tissue pack sizes and print colours
- Colour popularity by room
- New toilet tissue pack size, shape and print colours
- Andrex puppy photography
How we worked with Andrex
- Strategic insights – into the colour decision-making process and colour popularity by room.
- Team collaboration – to build a team consisting of colour trend consultants, branding experts, and graphic designers. This team focus enabled faster responses on both colour recommendations and pack design ideas that are brand consistent.
- Pack design ideas – to introduce the new colours on the standard size and the new product.
- Promotional flashes – to create on-pack promotional flashes with maximum stand-out.
- Colour marketing expertise – to create a best-selling colour palette.
Colour naming expertise – to generate colour name concepts that fit the Andrex brand.
Brand Revitalisation Result
- New pack designs
- New colours for the smallest rooms and new colour names to generate renewed interest in Andrex.