Jackie wanted to develop a professional identity for her de-cluttering services for home and office. Her previous logo had been home-designed and it no longer created the desired impression with her target clients.
Clutter Clear Solutions had to look attractive, professional, clear, simple and organised for the target market of busy working women over 40 years. We wanted to instil confidence that Clutter Clear Solutions could provide an oasis of space, calm, tidiness, hope and confidence – whilst overcoming the sense of overwhelm, disorganisation, stress and distraction that clutter creates.
Brand purpose, values and personality
- Defining the unique intangible properties of the Clutter Clear Solutions brand.
Clutter Clear Solutions brand colours
- The combination of spring green, white and purple feels fresh, optimistic, new and uplifting. Like the zing of a fresh spring clean.
- ‘Creating space to enjoy’ captures the uplifting feeling of emotional renewal of a fresh start.
Brand logo and icon
- The smiley box is closely aligned with the benefits of decluttering and is a means of staying tidy.
- Benchmarking competitors
- Creative brief to focus on the desired result
- Colour palette to fit the brand personality
- Concept sketchbook
- Design development & detailing
- Logo formats
- Icon formats
- Business card
- Web designer
- Professional approach
- Confident and attractive to clients
- Increase in enquiries and projects