Make Your Brand Human

With a strategy-led approach to being meaningfully different

Standout with Meaningful Messaging

Attract Clients and Build Brand Affinity

Feel Proud of Your Distinctive Brand

Being Human, Matters

Go from an Empty Brand to an Engaging One

People respond to people.  It’s that simple. 

By sculpting your brand around human outcomes, attributes and emotions… people feel like you’re a friend they’ve known for years. Why is that? Because humanising your brand gives it a heart. It helps people connect with your brand’s ideas, services and purpose – because things that feel human, seem familiar… and humans connect better, relate to and trust other humans.

Lynne Stainthorpe Brand Strategist

Together, we make your brand human

Making your brand distinctive, in doable steps

Using my 3-step Brand Affinity™ process, we reshape your brand, so it connects more deeply with your right-fit people. It will feel authentic, with a distinctive identity and value-based messaging that boldly makes a difference.

Make it Real

We begin by building your brand and getting to the HEART of your Brand Difference

What do you feel and get? Clarity, focus, courage

Make it Human

We breathe life into your brand VOICE with compelling Brand Messaging

What do you feel and get? Commitment, awareness, memorability

Make it Personal

We design the FACE of your brand with your new Brand Identity and feel-good collateral 

What do you feel and get? Confidence, distinctiveness, pride. 

Lynne Stainthorpe Big Idea Brand Marketing

This is Big Idea Brand Marketing, and I’m Lynne

I turn businesses into brands – making them human

As a human-centred brand strategist, I take a very personal, intuitive and strategy-led approach to creating brands that feel, talk and act like people.

I help give your brand marketing a solid foundation for growth with human-powered messaging that engages clients and expands your business growth.

Making your brand human is the vital spark to emotional connection – the key ingredient that takes brands from ‘know, like and trust’ to ‘must buy, love and advocacy’.
 
For more than 20 years, I’ve helped business owners big and small to differentiate their brands, communicate their value, make an impact and grow. From revitalising brands that have lost their mojo, to creating new ones.

"The whole experience has been wonderful"

"Thanks to the wealth of knowledge, understanding, patience and brilliant ideas. Branding was a whole new world to me, but Lynne has held my hand every step of the way, and I am now so clear about who my brand is and where it is going, that I feel a million times more confident with my communications. It has literally changed my business and I honestly feel that I have received about a hundred times the value of my investment"
Amy Burnett founder of Visible Impact
Amy Burnett
Visible Impact

Let's work together

Making brands that forge an emotional connection

You’ll get honest, genuine advice – that’s based on my deep experience and expertise. I use my intuition and experience to guide your brand’s development and support you emotionally and practically, as your brand flourishes and grows.

Brand Audit with Lynne Stainthorpe

Brand Audit

Revitalise your brand messaging

Online Group Programme

Elevate your business with Big idea brand marketing

 Branding & Rebranding

Increase Your brand impact

Brand Consultancy

Want a more human-centred brand?

1. Let's talk branding

Being human, starts with a coffee...

2. Clarify your project

Confirm your brand needs

3. Grow your business

Brand messaging with the human touch

Take a look at some of the brands I've worked with

Have a brand that compels people to act

Visible Impact branding
Laurel bronzes rebranding
Sales Code branding
The Wild Elder rebranding

It’s time to stop feeling embarrassed by your brand

Things change. Like people, brands evolve. It’s likely that you’ve adapted your products and services to stay in tune with your customers and to get ahead of competitors. Or you may have attracted new customers.

If you haven’t adjusted your branding and messaging in the last 3 to 5 years, it may be time for a review or even a rebrand, so your business makes a bigger impact for the better.

I’ll help you get to the essence of your brand and clarify your brand vision and values, and as we do the work we’ll define your compelling brand value proposition and give your brand heart and humanity. Let’s create your standout brand – so you can make an impact with the brand you feel proud of.

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