Brand strategy lies at the heart of every successful and resilient business.

Transform your Business into a Powerful Brand your clients will love and remember.

A strong, memorable brand speaks directly to your clients, builds credibility and powers growth. Big Idea Brand Marketing can help you gain customer confidence with a consistent brand message that communicates success. Gain that competitive edge with a powerful brand strategy designed to put your business on the map.

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Reasons to rebrand

Rebranding can revitalise your business and help you build a firm foundation for future growth.

You’ll know the time is right to review your brand strategy, if:

Your brand feels out of sync with your business.
You’re not proud of your website and marketing materials
Your business has been left behind by competitors

Now is the time:

To get your brand strategy sorted
Build brand awareness
Create brand loyalty

Elevate your business:

Feel clear and confident
Save time and energy
Have laser-like focus

Increase Attraction

Revitalising your brand strategy and rebranding your business attracts more of your target clients.

Deepen Affinity

You’ll strengthen and deepen emotional connections with your customers, based on your authentic brand values and personality.

Grow Advantage

Build your irresistible brand value proposition and differentiate your brand from competitors.

Your Brand Marketing Strategy

Our strategic approach to branding and rebranding is a solution-focused approach. We help you build a powerful and effective brand with a coherent and consistent message that speaks directly to your ideal clients.

We take you through our Strategic Branding Process which gets to the heart of your business and what makes it tick.

With Big Idea, you’ll gain a brand strategy that transforms your business into an exciting and memorable brand and gets your message across.

You’ll experience a step change in three key areas: Brand Strategy, Brand Identity and Brand Messaging.

Brand Strategy

With a brand strategy, you’ll have clarity on your target clients, who your brand is, what it stands for and have confidence in what makes your business different from competitors.

Brand Identity

Your impactful brand identity includes visual elements such as your logo, colour palette and font family, your brand style and your brand voice.

Brand Messaging

From ideas that bring life to your brand to beautiful brochures, Your brand will sizzle with consistency that gets recognised and remembered.

What clients say

‘I worked with Lynne on a complete revitalisation of my brand. The creative process was enlightening. Lynne really got to know me and my voice, which is a very important part of my brand identity. We had fun during the process and I really enjoyed working with Lynne, as she is so insightful and really saw things that were important for me, even before I did. We worked on brand values and the personality of my brand. Lynne is nothing short of thorough and truly committed to finding the best outcome for her clients. And she makes it fun!’

Rebecca PerkinsThe Midlife Coach

‘I worked with Lynne to design my logo, my product packaging, my POS and marketing material. Big idea was able to come up with great creative ideas, in record time, quickly and efficiently. They understood what I needed despite the fact I wasn’t sure of what I wanted!! I already have and would, with no hesitation, recommend to work with Lynne if you have any marketing design needs!’

Cyrine AromatherapieOwner

‘My understanding of what my brand could be went from vague and fuzzy to concrete and detailed. Lynne very quickly worked out what it is I wanted and articulated it back to me in a way that I never could have. She also gave me some insight into what makes my brand unique and how I can enhance that.’

Kate AndersonEcosophia

‘The process of discovery that Lynne went through, helped me with my branding. Although I had clear ideas of how the business needed to be established, I needed a trusted advisor to help me to translate this into a powerful image, that would position my new brand. From the first dialogue with Lynne, I realised that she is an extremely experienced and very capable brand expert, who goes way beyond the basics to help her customers.’

Kevin ThieleSales Code

‘I have personally never learnt as much from working with someone on a project, as I have done with Lynne from Big Idea, I would highly recommend to anyone who takes their brand seriously.’

James BrysonSidekick Sauces & Flaming Licks

‘Lynne helped me refresh the message and branding for my business. The work has been challenging, stimulating and enjoyable. I would highly recommend Lynne to anyone who is thinking about re-branding – and revising their message to potential clients. She is very patient and incisive when trying to elicit key information, and has a wealth of expertise and knowledge on branding, brand values and client mindset.’

Chris BatesonHorizon HR

‘I cannot recommend Lynne highly enough – she took the time to really understand the heart of my company and together with her team, has brought it to life for the world to see. Lynne combines an instinctive enthusiasm with big ideas and a well-honed critical eye, to achieve spot on results every time. Thank you.’