Be a Standout Brand
Make your brand human, relevant and distinctive, grow affinity with your clients and create impact
Go from an Empty Brand to an Engaging One
In the struggle to make your brand standout, being human, matters
People respond to people. It’s that simple.
By sculpting your brand around human outcomes, attributes and emotions… people feel like you’re a friend they’ve known for years. Why is that? Because humanising your brand gives it heart and soul. It helps people connect with your brand’s ideas, services and purpose – because things that feel human, seem familiar… and humans connect better, relate to and trust other humans.
Together, we make your brand standout
By making your brand human, relevant and distinctive in doable steps
Using my 3-step Brand Affinity™ Framework, we reshape your brand, so it connects more deeply with the clients you love to serve. It will look and feel authentic, with a distinctive visual identity, tone of voice and values-based messaging that boldly makes an impact. So, you’ll have a rock-solid foundation for your marketing, connection in your messaging and the confidence your brand can make an impact for the better.
Step 1: We build your brand strategy by getting to the HEART of your brand difference
What do you feel and get? Clarity, focus, courage
Grow Client Affinity
Step 2: We breathe life into your brand VOICE with compelling brand messaging
What do you feel and get? Connection, awareness, memorability
Step 3: We design the FACE of your brand with a fresh visual identity and feel-good collateral
What do you feel and get? Confidence, distinctiveness, pride.
This is Big Idea Brand Marketing, and I’m Lynne
I turn businesses into brands – making them human
As a human-centred brand strategist, I take a very personal, intuitive and strategy-led approach to creating brands that feel, talk and act like people.
I help give your brand marketing a solid foundation for growth with human-powered messaging that engages clients and expands your business growth.
"The whole experience has been wonderful"
Let's revitalise your brand
Make your brand standout – and forge heart-to-heart emotional affinity with your clients
You’ll get honest, genuine advice – that’s based on my deep experience and expertise. I use my intuition and experience to guide your brand’s development and support you emotionally and practically, as your brand flourishes and grows in impact.
Your breakthrough Brand Call helps you explore the next step in revitalising your business brand
Your Brand Review & Refresh will unlock what’s blocking your brand growth and consistency
When it’s time to Rebrand or Brand your business, you’ll have a solid foundation for growth
Discover how working on your brand creates alignment and confidence in your calling
Want a standout, human-centred brand?
Take a look at some of the brands I've worked with
Have a brand that creates affinity and compels people to act
It’s time to stop feeling frustrated or embarrassed by your brand
Times change. Like people, brands evolve. You may have launched new services and now your branding feels confused? Or you may have lost clients to new competitors? Or perhaps your brand feels tired and dated?
If you haven’t adjusted your branding and messaging in the last 3 to 5 years, it’s time for a review. It may even be time for your next rebrand or reinvention. I want your business to make a big impact – so you can make a difference for the better and help more soul clients.
Together we’ll get to the heart of your brand and clarify your brand vision, values and brand voice. We’ll confirm the value you bring your soul clients and create your compelling brand messaging – with heart, soul and humanity. You’ll have a brand logo, colour palette and font family that helps your brand standout and make an impact. Let’s talk, because it’s time to feel proud of your brand.