Be a Standout
With a strategy-led, human-based approach to being meaningfully different
Make Your Brand Human
Build Brand Affinity
Feel Proud of Your Brand
Being Human, Matters
Go from an Empty Brand to an Engaging One
People respond to people. It’s that simple.
By sculpting your brand around human outcomes, attributes and emotions… people feel like you’re a friend they’ve known for years. Why is that? Because humanising your brand gives it a heart. It helps people connect with your brand’s ideas, services and purpose – because things that feel human, seem familiar… and humans connect better, relate to and trust other humans.
Together, we make your brand human
Making your brand distinctive, in doable steps
Using my 3-step Brand Affinity™ process, we reshape your brand, so it connects more deeply with your right-fit people. It will feel authentic, with a distinctive identity and value-based messaging that boldly makes a difference.
Make it Real
We begin by building your brand and getting to the HEART of your Brand Difference
What do you feel and get? Clarity, focus, courage
Make it Human
We breathe life into your brand VOICE with compelling Brand Messaging
What do you feel and get? Commitment, awareness, memorability
Make it Personal
We design the FACE of your brand with your new Brand Identity and feel-good collateral
What do you feel and get? Confidence, distinctiveness, pride.
This is Big Idea Brand Marketing, and I’m Lynne
I turn businesses into brands – making them human
As a human-centred brand strategist, I take a very personal, intuitive and strategy-led approach to creating brands that feel, talk and act like people.
I help give your brand marketing a solid foundation for growth with human-powered messaging that engages clients and expands your business growth.
"The whole experience has been wonderful"
Let's work together
Making brands that forge an emotional connection
You’ll get honest, genuine advice – that’s based on my deep experience and expertise. I use my intuition and experience to guide your brand’s development and support you emotionally and practically, as your brand flourishes and grows.
Online Group Programme
Branding & Rebranding
Want a more human-centred brand?
Take a look at some of the brands I've worked with
Have a brand that compels people to act
It’s time to stop feeling embarrassed by your brand
Things change. Like people, brands evolve. It’s likely that you’ve adapted your products and services to stay in tune with your customers and to get ahead of competitors. Or you may have attracted new customers.
If you haven’t adjusted your branding and messaging in the last 3 to 5 years, it may be time for a review or even a rebrand, so your business makes a bigger impact for the better.
I’ll help you get to the essence of your brand and clarify your brand vision and values, and as we do the work we’ll define your compelling brand value proposition and give your brand heart and humanity. Let’s create your standout brand – so you can make an impact with the brand you feel proud of.