Be a Standout Brand

Make your brand human, relevant and distinctive, so it attracts clients and makes an impact

Get Noticed

Attract Clients

Grow Your Business

Go from an Empty Brand to an Engaging One

In the struggle to make your brand standout, being human, matters

People respond to people.  It’s that simple. 

By sculpting your brand around human outcomes, attributes and emotions… people feel like you’re a friend they’ve known for years. Why is that? Because humanising your brand gives it a heart. It helps people connect with your brand’s ideas, services and purpose – because things that feel human, seem familiar… and humans connect better, relate to and trust other humans.

Together, we make your brand standout

Making your brand human, relevant and distinctive in doable steps

Using my 3-step Brand Affinity™ Framework, we reshape your brand, so it connects more deeply with your best-fit people. It will look and feel authentic, with a distinctive identity and value-based messaging that boldly makes a difference – so you can make a difference too.

Get Noticed

We begin by building your brand strategy and getting to the HEART of your Brand Difference

What do you feel and get? Clarity, focus, courage

Attract Clients

We breathe life into your brand VOICE with compelling Brand Messaging

What do you feel and get? Connection, awareness, memorability

Grow Your Business

We design the FACE of your brand with your new Brand Identity and feel-good collateral 

What do you feel and get? Confidence, distinctiveness, pride. 

Lynne Stainthorpe Big Idea Brand Marketing

This is Big Idea Brand Marketing, and I’m Lynne

I turn businesses into brands – making them human

As a human-centred brand strategist, I take a very personal, intuitive and strategy-led approach to creating brands that feel, talk and act like people.

I help give your brand marketing a solid foundation for growth with human-powered messaging that engages clients and expands your business growth.

Making your brand human is the vital spark to emotional connection – the key ingredient that takes brands from ‘know, like and trust’ to ‘must buy, love and advocacy’.
 
For more than 20 years, I’ve helped business owners big and small to differentiate their brands, communicate their value, make an impact and grow. From revitalising brands that have lost their mojo, to creating new ones.

"The whole experience has been wonderful"

"Thanks to the wealth of knowledge, understanding, patience and brilliant ideas. Branding was a whole new world to me, but Lynne has held my hand every step of the way, and I am now so clear about who my brand is and where it is going, that I feel a million times more confident with my communications. It has literally changed my business and I honestly feel that I have received about a hundred times the value of my investment"
Amy Burnett founder of Visible Impact
Amy Burnett
Visible Impact

Let's revitalise your brand

Making your brand standout – and forging heart-to-heart emotional connections with your clients

You’ll get honest, genuine advice – that’s based on my deep experience and expertise. I use my intuition and experience to guide your brand’s development and support you emotionally and practically, as your brand flourishes and grows in impact.

Breakthrough inertia with a brand call
Your breakthrough Brand Call helps you explore the next step in revitalising your business brand
brand Review to increase your brand impact
Your Brand Review & Refresh will unlock what’s blocking your brand growth and consistency
Rebrandign and branding to elevate your business
When it’s time to Rebrand or Brand your business, you’ll have the solid foundation for growth with confidence
Inspiring Soul Affinity programme to activate your passion
Inspiring Soul Affinity – spiritual mentoring meets intuitive branding for your business growth

Want a standout, human-centred brand?

1. Let's talk

Being human, starts with a coffee. Together we'll clarify what your brand needs, how long the work will take, and the fees...

2. Reshape your brand

Using my 3-step Brand Affinity™ Framework, your brand will look and feel authentic, with a distinctive identity and value-based messaging...

3. Make an impact

With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients...

Take a look at some of the brands I've worked with

Have a brand that compels people to act

Visible Impact branding
Laurel bronzes rebranding
Sales Code branding
The Wild Elder rebranding

It’s time to stop feeling frustrated and embarrassed by your brand

Times change. Like people, brands evolve. You may have launched new products and services and now your branding feels confused? Or you may have lost customers to new competitors? Or your brand feels tired and dated?

If you haven’t adjusted your branding and messaging in the last 3 to 5 years, it’s time for a review. It may even be time for your next rebrand or reinvention. I want your business to make a big impact – so you can make a difference for the better and help more clients.

Together we’ll get to the heart of your brand and clarify your brand vision, values and brand voice. We’ll confirm the value you bring your clients and create your compelling brand messaging – with heart and humanity. You’ll have a brand logo, colour palette and font family that helps your brand standout and make an impact. Let’s talk, because it’s time to feel proud of your brand.

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