Brand strategy lies at the heart of every successful and resilient business.

Gain that competitive edge with a powerful brand strategy designed to put your business on the map

Having a strong brand strategy means you’ll feel clear and confident about who your brand is, who it attracts and what makes your business meaningfully different from competitors.

Your powerful brand strategy holds the key to creating your attractive brand identity because we define who the visual identity represents and what your brand stands for.

In turn, your brand strategy determines your brand messaging, so you own a strong, memorable brand that speaks directly to your clients, builds credibility and powers growth.

Big Idea Brand Marketing can help you gain customer confidence with a consistent brand message that communicates success. Together, we’ll transform your business into a Powerful Brand your clients will love and remember.

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Is your brand holding your business back?

You’ve worked in big business so you know how important your brand strategy is:

For making an impact
Attracting clients and
Getting visibility for your business

You know it’s vitally important to:

Have total clarity on your value proposition
Feel confident of your brand messaging and
Proud of your website, business card and marketing materials.

So, let’s revitalise your brand

Rebranding can give your business a boost and build a firm foundation for future growth.

You’ll know the time is right to review your brand strategy, if:

Your brand feels out of sync with your business
You’re not proud of your website and marketing materials
Your business feels left behind by competitors

Elevate your brand

Our strategic approach to branding and rebranding is a solution-focused approach. We’ll help you build a powerful brand with a coherent and consistent message that speaks directly to your ideal clients.

Your brand will benefit from our step-by-step Strategic Brand-Building Methodology which gets to the heart of your business and what makes it tick.

Which means you’ll gain a brand strategy that transforms your business into an exciting and memorable brand that gets your message across.

Together, we’ll work through three essential areas: Brand Strategy, Brand Identity and Brand Messaging.

Brand Strategy

With a brand strategy, you’ll have clarity on your target clients, who your brand is, what it stands for and have confidence in what makes your business different from competitors.

Brand Identity

Your impactful brand identity includes visual elements such as your logo, colour palette and font family, your brand style and your brand voice.

Brand Messaging

From ideas that bring life to your brand to beautiful brochures, Your brand will sizzle with consistency that gets recognised and remembered.

What clients say

‘I have personally never learnt as much from working with someone on a project, as I have done with Lynne from Big Idea, I would highly recommend to anyone who takes their brand seriously.’

James BrysonSidekick Sauces & Flaming Licks

‘I cannot recommend Lynne highly enough – she took the time to really understand the heart of my company and together with her team, has brought it to life for the world to see. Lynne combines an instinctive enthusiasm with big ideas and a well-honed critical eye, to achieve spot on results every time. Thank you.’

Helen LowrieGarden Design

‘Lynne has a gift of asking probing questions with grace and giving feedback like a clear mirror. She is highly skilled in distilling what we sometimes take for granted about ourselves, our identity. Her unique and personable style along with the step by step process help make the branding journey for entrepreneurs like me so illuminating.’

Sharon TanBesonder Consulting

‘Lynne helped me refresh the message and branding for my business. The work has been challenging, stimulating and enjoyable. I would highly recommend Lynne to anyone who is thinking about re-branding – and revising their message to potential clients. She is very patient and incisive when trying to elicit key information, and has a wealth of expertise and knowledge on branding, brand values and client mindset.’

Chris BatesonHorizon HR

‘I worked with Lynne to design my logo, my product packaging, my POS and marketing material. Big idea was able to come up with great creative ideas, in record time, quickly and efficiently. They understood what I needed despite the fact I wasn’t sure of what I wanted!! I already have and would, with no hesitation, recommend to work with Lynne if you have any marketing design needs!’

Cyrine AromatherapieOwner

‘My understanding of what my brand could be went from vague and fuzzy to concrete and detailed. Lynne very quickly worked out what it is I wanted and articulated it back to me in a way that I never could have. She also gave me some insight into what makes my brand unique and how I can enhance that.’

Kate AndersonEcosophia

‘The process of discovery that Lynne went through, helped me with my branding. I needed a trusted advisor to help me position my new brand. From the first dialogue with Lynne, I realised that she is an extremely experienced and very capable brand expert, who goes way beyond the basics to help her customers.’

Kevin ThieleSales Code

‘I worked with Lynne on a complete revitalisation of my brand. The creative process was enlightening. Lynne really got to know me and my voice, which is a very important part of my brand identity. We had fun during the process and I really enjoyed working with Lynne, as she is so insightful and really saw things that were important for me, even before I did.