Have your services changed over time or perhaps you’re not attracting as many new clients?
If you feel there is a disconnect between your brand and your business, this is a sign you may need a brand refresh. And if you’re not sure where to start, you’re not alone. It can feel overwhelming to start over again and build your meaningfully different brand because there are so many elements that make a brand consistent and engaging.
Let us help you transform your business into a brand that sets you apart and gets amazing results.
When potential clients search for the right business to work with, they make their decisions in minutes (or even seconds), so your brand needs to stand up to the test.
Will people fall in love with your brand and your services after browsing your website for just a few minutes? By focusing on what makes your business uniquely different, we’ll help you attract clients, inspire confidence and drive focus, so you can build credibility and growth. It’s the magic of Big Idea Brand Marketing!
Big Idea Brand Marketing are creators of brand love. We work with curiosity, thoughtfulness, intuition and care to clarify your key messages and build a powerful brand that connects you with clients in a memorable way. Our eye for detail leaves no stone unturned.
Using our solution driven, step-by-step Strategic Brand-Building Methodology we’ll help build your brand from the inside out. This ensures your business is clearly aligned from your brand vision to brand identity and consistent brand messaging. It’s a fun, challenging and energising experience providing:
You can read more about our Strategic Brand Building Methodology here
Big Idea Brand Marketing is totally focused on building your truly powerful brand.
This means we go beyond the norm, so your brand is loved:
Because we love helping you build a confident, meaningful brand, where every word and image speaks directly to your audience. Take advantage of our:
We’ve built a team of trusted, committed, creative specialists who provide a full range of services. Together we create the emotional punch that powers great brands:
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When building your powerful brand, it’s important for people to feel connected to your values because these are the:
We recommend having no more than five brand values, because this makes each one easier to remember and act on. Our five brand values are:
In your project or workshop or consultation, we provide:
‘Lynne has a gift of asking probing questions with grace and giving feedback like a clear mirror. She is highly skilled in distilling what we sometimes take for granted about ourselves, our identity. Her unique and personable style along with the step by step process help make the branding journey for entrepreneurs like me so illuminating.’
‘Lynne helped me refresh the message and branding for my business. The work has been challenging, stimulating and enjoyable. I would highly recommend Lynne to anyone who is thinking about re-branding – and revising their message to potential clients. She is very patient and incisive when trying to elicit key information, and has a wealth of expertise and knowledge on branding, brand values and client mindset.’
Lynne Stainthorpe founded Big Idea Brand Marketing in 2010 after a successful career in the corporate world, marketing for the likes of Dulux, Unilever and Beecham.
“I was an employee for many years, then worked as a consultant. Marketing paints, fragrance and toiletries taught me that the real power in this work lies in selling the emotional and expressive benefits of products and services.
Clients know how they want their customers to feel and I pride myself in making the vision for their business a reality.
My experience cuts across all sectors and brand types. I’ve worked in business-to-business, business-to-consumer and in brand licensing. I love bringing the magic of branding to business owners who have set their sights on playing big, and here at Big Idea Brand Marketing, people are at the centre of everything we do.”
Creating marketing strategies for paint manufacturers allowed me to develop a deeper understanding of how to harness the emotional power of colour in building brand relationships.
It’s important I know how colour works in our environment, through symbolism, association, psychology and physically so I can use this expertise to create effective colour palettes in your brand messaging.
This is crucial because your colours act as ‘the silent ambassador of your brand’ (Pantone) and form first impressions. The palette we recommend for your business conveys emotions, feelings and experiences. It helps potential clients ‘feel’ your brand, rather than just seeing it.
