Blog - why branding matters for your business

Welcome to the Big Idea Brand Marketing blog

Our aim is to publish blog posts about key brand building elements, so we can help develop your successful brand strategy and brand messaging. And importantly, make sure your attractive brand personality comes across in everything you do.

Because, above all, we want your brand to be the one your customers love and prefer.

Successful brands evolve continuously

As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change…

Customers change, competitors change and your products and services change too.

In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand.

Wherever you are in the brand development cycle, our aim is to help you create a powerful, irresistible brand.

Brand Building Elements

In the blog, we’ll take a look at the key building blocks you need in place for your brand.

These include:

Your brand purpose, vision and mission
Differentiate your brand positioning and value proposition
Confirm your brand values
Express your brand personality
Know your brand colours
Create a consistent visual brand identity
Identify your key brand messages and packages
Create your brand strategy and brand marketing plan
And so much more…

Keep in touch

We hope you’ll find this blog useful. So please, do let us know if you have any questions or challenges about building your brand.

So, do stay in touch. Perhaps you’d like to subscribe to our monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.

We’d love to keep in touch with you!