Brand Audit

Your easy and inspiring annual check-up

Adjust to changes

Create consistency

Evolve with ease

Choose your Brand Audit and stay up-to-date with ease

Change happens, so it’s a good idea to have an annual check on your brand communications, content and style, because:

Change is continuous and there’s no reason to fight it. Instead, let’s embrace the inevitability of change! However, it’s good to be aware that what could happen over time and little by little, is misalignment, inconsistencies and possible confusion in your brand messaging, brand voice, use of colours and fonts and overall brand aesthetic.

It’s vital that your branding evolves and your brand grows to meet the challenges of changing times. Yet it’s also essential that your communications remain true to your brand values, purpose and personality. It may seem like a conflict yet it isn’t. When you manage your branding and messaging well, you’ll stay up-to-date and evolve in tune with your clients and changing times AND still have that vital standout, that makes your brand relatable and memorable.

You can choose one of 3 key areas that express your brand personality and attract your target audience. Choose to audit your brand voice, your brand style or your brand messaging. Or you can opt for all 3! You’ll see more about each of these below.

Having an annual Brand Audit with me is a simple, easy and thoughtful process designed to help you manage your brand with ease and confidence because when your brand identity feels consistent, inside and out, your brand messaging is confident, clear and impactful. You’ll also gain opportunities to:

Signs you’re ready for a Brand Audit

You've added new services and want to integrate them better
Using Canva templates has impacted your brand's visual coherence
Your brand style may look messy or unclear
You don't want to send people to your website
Your brand voice may feel inconsistent

When you don’t need a Brand Audit

Your brand messaging, voice and visual identity is aligned
You can wait for the next rebrand in 3 years (at higher investment)
Brand consistency is overrated
Prospects don't need to see your website
You've outsourced your social posts and they seem fine

Why choose me for your brand audit?

When you work with me, we focus on making your brand human, relatable and purposeful because shared values matter. My aim is to help you discern what makes your brand and messaging meaningfully different from competitors so that you create deeper emotional connections with your target clients and your brand stands out.

I’m a firm believer that a rebrand must last for at least 3 to 5 years. However you must also manage your brand well. This is why an annual brand audit is a great way to ensure your brand adapts as necessary, stays on track, in tune and thriving. It’s a bit like an MOT for your brand.

You may feel you can handle this alone yet I beleive that talking things through with fresh outside eyes will give you insights and actions you may not achieve alone.

I’ve worked in branding and marketing for over 25 years and recognise when small adjustments can make a big impact. You’ll gain my brand experience, expertise and intuition for identifying what you brand needs at this time.

I work with business owners, founders, coaches, consultants and therapists who provide transformative services and products, and best of all, want to make a difference for the better.

Choose your Brand Audit

You can choose one of 3 key areas that express your brand personality and attract your target audience at £99. Or you can opt for all 3 at £270! Fees include VAT.

Once you’ve chosen your specific brand audit, I’ll review how your brand personality is expressed. I’ll look at consistency and alignment, whether it’s for your brand messaging, your brand voice or your brand look and feel. This means looking at your website, social media channels and marketing materials such as business card or sales brochure.

We’ll discuss my insights and ideas in a 60-minute Zoom call for each audit, so you get my summary of what works well and a checklist to action.

How it Works

Step 1

Book your choice of Brand Audit and time

Step 2

I'll audit your branding & prepare ideas for you

Step 3

We discuss ideas and actions in a 60 mins call

“You helped tease out our USPs and brought fresh thinking to our brand colour palette.”

"You made it a fun and engaging experience, resulting in a new brand presence and marketing materials that we’re absolutely delighted with. Our materials reflect our values, what we stand for as a company and the contemporary fresh approach we seek to bring to our clients."

JACQUI ALEXANDER

Changepace Consulting

Let’s get started with your Brand Audit…

When your branding is consistent, aligned and authentic, your brand messaging feels confident, clear and impactful.

So, if you have any doubts about the effectiveness of your brand messaging or the consistency of your brand style, colours or voice, simply choose your brand audit. You’ll get the benefit of insights from an external, expert eye on your brand communications.

You’ll soon feel in control and clear on what’s working well for your brand – and what isn’t. I love helping you feel aligned with your brand and proud of what it stands for.