Your Brand Personality Audit

Be human, relatable and relevant, by staying aligned, consistent and true

Realign

Revitalise

Reignite

Choose your Brand Personality Audit and stay up-to-date with ease

Change happens, so it’s a good idea to regularly check your brand personality to ensure that your brand voice, style and behaviour is aligned with your values and communicates consistently with clients.

Because:

Change is continuous and there’s no reason to fight it. Instead, let’s embrace the inevitability of change! However, it’s good to be aware that what could happen over time and little by little, is misalignment, inconsistencies and possible confusion in your brand messaging, brand voice, use of colours and fonts and overall brand aesthetic.

It’s vital that your branding evolves and your brand grows to meet the challenges of changing times. Yet it’s also essential that your communications remain true to your brand values, purpose and personality. It may seem like a conflict yet it isn’t. When you manage your branding and messaging well, you’ll stay up-to-date and evolve in tune with your clients and changing times AND still have that vital standout, that makes your brand relatable and memorable.

Your Brand Personality Audit includes your brand style, brand voice and messaging, so that we ensure your brand communications align with your brand values and attract your target audience. The fees are £120 including VAT.

Having a regular Brand Personality Audit with me is a simple, easy and thoughtful process designed to help you manage your brand with ease and confidence. Because when your brand personality and identity feels consistent, inside and out, your brand messaging is confident, clear and impactful. You’ll also gain opportunities to:

Signs you’re ready for a Brand Personality Audit

You've added new services and want to integrate them better
Using Canva templates has impacted your brand's visual coherence
Your brand style may look messy or unclear
You don't want to send people to your website
Your brand voice may feel inconsistent

When you don’t need a Brand Personality Audit

Your brand messaging, voice and visual identity is aligned
You can wait for the next rebrand in 3 years (at higher investment)
Brand consistency is overrated
Prospects don't need to see your website
You've outsourced your social posts and they seem fine

Why choose me to audit your Brand Personality?

I work with business owners, founders, coaches, consultants and therapists who provide transformative services and products, and best of all, want to make a difference for the better.

You’ve probably worked in corporate and so will understand the power of branding and why your brilliant branding matters.

When you work with me, we focus on making your brand feel human, relatable, relevant and remarkable. My aim is to help you discern what makes your branding and messaging meaningfully different from competitors so that you can create deeper emotional connections with your target clients and your brand stands out.

I’m a firm believer that a rebrand must last for at least 3 to 5 years. However you must also manage your brand well. This is why an annual brand personality audit is a great way to ensure your brand adapts as necessary, stays on track, in tune and thriving. It’s a bit like an MOT for your brand.

You may feel you can handle this alone yet I believe that talking things through with fresh outside eyes will give you insights and actions you may not achieve alone.

I’ve worked in branding and marketing for over 25 years and recognise when small adjustments can make a big impact. You’ll gain from my brand experience, expertise and intuition for identifying what your brand needs at this time. This includes my expertise in working with brand colours.

What’s included in your Brand Personality Audit?

**I check 3 key areas that express your brand personality and values and attract your target audience:**

I’ll look at consistency and alignment, across your brand messaging, your brand voice and your brand look and feel. This means looking at your website, social media channels and marketing materials such as business card or sales brochure.

Then we’ll discuss my insights and ideas in a 60-minute Zoom call, so you get my summary of what works well and a checklist to action.

How it Works

Step 1

Book your Brand Personality Audit. Allow 1 week before your call.

Step 2

I'll audit your branding. Then prepare feedback and ideas for you.

Step 3

We discuss ideas, actions and next steps in your 60 mins call

“You helped tease out our USPs and brought fresh thinking to our brand colour palette.”

"You made it a fun and engaging experience, resulting in a new brand presence and marketing materials that we’re absolutely delighted with. Our materials reflect our values, what we stand for as a company and the contemporary fresh approach we seek to bring to our clients."

JACQUI ALEXANDER

Changepace Consulting

Let’s get started with your Brand Personality Audit…

When your branding is consistent, aligned and authentic, your brand messaging feels confident, clear and impactful and attracts your target clients.

So, if you have any doubts about the effectiveness of your brand messaging or the consistency of your brand voice, style or colours, simply book your Brand Personality Audit. You’ll get the benefit of insights from my external, expert eye on your brand communications.

You’ll soon feel in control and clear on what’s working well for your brand – and what isn’t. It’s a joy to help you feel aligned with your brand and proud of what it stands for.