Let’s make your brand human
As a coach, consultant or therapist you may find it’s getting harder to stand out online – or at your networking events. Have you noticed how brand messaging is getting more similar?
One reason for this similarity is that people are using popular website templates – and not customising the fonts and colour schemes.
This struck me (straight between the eyes) recently, when I was benchmarking websites with an amazing coach. Together we were reviewing the websites, branding and sales packages of coaches with a similar audience. And guess what we discovered?
Yes! All the coaches she admired are using similar colours, images, fonts and words. So, no surprises here – it was really hard to choose between them.
This meant our objectives became ultra-clear – to help this outstanding coach to communicate in a way that is differentiated, attractive and creates affinity with her potential clients.
Yet it is sometimes hard to be different…
Avoid the herd
OK, we like being part of a group because it feels supportive and comfortable. But if we follow what others are doing with their brand and branding, the result could be a sameness that makes it twice as hard for clients to choose who to work with.
When you’re building your brand and business it is so important to stand-out. If your brand looks and sounds the same as other brands, it just creates confusion. And if your audience feels confused, what do they do? Right. They do nothing. Or, the confused mind simply says ‘no’.
It gets worse…
Making choice difficult for clients could encourage them to pay more attention to prices. After all, if a group of coaches seems to offer broadly the same results, look very similar and talk in the same way – why not choose the one who offers the lowest prices?
So, you can see that failing to differentiate your brand and your branding can devalue your offers and create a commodity market. And, as you know, price rules in commodity markets. This is why you need to unlock the power of your brand personality and discover the secrets that make your brand human.
NEW Brand Personality Workshop
Wednesday 4 September 2019
Lumen URC, 88 Tavistock Place, London WC1H 9RS
I created my new Brand Personality Workshop to help you differentiate your brand
It’s designed to bring clarity on your brand personality, so your brand can shine with style and speak with confidence in your distinctive brand voice.
We’ll cover the key elements of my signature brand strategy methodology so you’ll feel
- Clear about who your brand is
- Have confidence in what your brand stands for
- Confirm your brand style
- Identify the type of images that reinforce your style
- Review your brand colours
- Know how to use your brand colours to get recognised and remembered
- Define your brand voice, so you speak in words and tone that work beautifully
- Feel confident about your messaging
- Be proud of your posts
- Get razor-sharp focus on your content
WHAT YOU’LL DISCOVER IN THE BRAND PERSONALITY WORKSHOP
Who your brand is
We’ll define who your brand is:
- Fun exercises that get to the heart of your brand humanity
- Identify what makes your brand personality different
- Focus on key words that you can use everyday
Why this matters:
Clients want to buy from people they like, so making your brand human is absolutely core to creating trust as they get to know your business better…
How your brand speaks
Identify your brand voice:
- Understand how your brand speaks and listens
- Choose the key words that shape your brand messaging
- Create your consistent tone of voice for ease of recognition
Reinforce your unique approach:
You’ll write social media content faster and with ease once you’re clear on your brand vocabulary and tone. Brand voice warms your audience and confirms your brand difference.
How your brand looks
Confirm your brand style:
- Discover how to use your brand colours consistently
- Confirm the guidelines for your brand imagery
- Identify what works for your brand – and your dealbreakers
Develop visual memorability
Visual imagery is an important tool to get your brand remembered. We’ll consider how to use your brand images, fonts and colours so they resonate with clients and evoke positive emotions.
Come to the Brand Personality Workshop and get these extra benefits:
- Workbook – we’ll work through the essential elements of your brand personality, so you can keep building on this after the workshop
- Style Guide – you’ll take away your unique style guide, so your messaging stays consistent and authentic
- Network – with like-minded brand owners
- Discover hints and tips that help maximise your brand impact
- Enjoy the fun!
WHAT CLIENTS SAY ABOUT WORKING WITH LYNNE
‘Lynne has a gift of asking probing questions with grace and giving feedback like a clear mirror. She is highly skilled in distilling what we sometimes take for granted about ourselves, our identity. Her unique and personable style along with the step by step process help make the branding journey for entrepreneurs like me so illuminating.’
‘I worked with Lynne on a complete revitalisation of my brand. The creative process was enlightening. Lynne really got to know me and my voice, which is a very important part of my brand identity. We had fun during the process and I really enjoyed working with Lynne, as she is so insightful and really saw things that were important for me, even before I did.
‘The process of discovery that Lynne went through, helped me with my branding. I needed a trusted advisor to help me position my new brand. From the first dialogue with Lynne, I realised that she is an extremely experienced and very capable brand expert, who goes way beyond the basics to help her customers.’
‘I have personally never learnt as much from working with someone on a project, as I have done with Lynne from Big Idea, I would highly recommend to anyone who takes their brand seriously.’
Lynne’s mission is to work with business owners who want to grow a powerful, irresistible brand and are in need of expert help to differentiate their brand and branding.
She learned the secrets of building powerful brands working for Unilever, Beecham and Dulux. Her passion is helping coaches, consultants and therapists who want to elevate their brand and expand their audience.
Lynne is totally committed to defining what makes your brand meaningfully different.
Her talents include:
- Getting to the heart of your brand
- Defining your value proposition
- Bringing vitality to your brand identity and
- Creating brand messaging that makes your heart sing!
Community Space 1 at Lumen URC, 88 Tavistock Place, London WC1H 9RS
From 10.00am until 3.30pm, with an hour for lunch
Yes, there will be a Brand Style Guide to complete, along with a Workbook to take away.
Lunch is not included. There is a cafe on site and places to eat outside.
Tea, coffee and water is provided.
Please note food and drink cannot be brought into Lumen.
There is an early bird offer of £79 until 31 July, after that the price is £99.