Brand Personality Workshop

Brand Personality Workshop

If you’re struggling to differentiate your brand, then let me help you develop the magnetic human qualities that make it different, meaningful and desirable. Use the human magic in your brand to attract your ideal clients.

In my Brand Personality Workshop, you’ll discover the secrets the big brands use to get recognised and remembered. These are simple and easy to use. And at the end of the day, you’ll leave with your Brand Personality Playbook and Brand Style Guide to enable you to develop consistent and cohesive brand messaging.

Do come along on Thursday 28 November so we can make your brand irresistible to your target audience! And so you fall in love with your brand all over again…

Click here to book the brand personality workshop

Find your difference

Yes, we’re human beings and like being part of a group, because it feels supportive and comfortable. However if we imitate what others do in their branding, our brand ends up looking just the same as everyone else. The result is that being ‘samey’ makes it twice as hard for clients to choose your business.

This is why you want your brand and business to stand-out. It’s important and essential.

If your brand looks and sounds the same as other brands, your audience may be confused. And we all know that a confused mind says ‘no’.

It gets worse…

Looking the same as other brands could encourage clients to pay more attention to prices. After all, if a group of coaches seems to offer broadly the same results, look very similar and talk in the same way – why not choose the one who offers the lowest prices?

So, you can see that there’s a price to pay if you don’t differentiate your brand and branding. The risk is that you devalue your offers and create a commodity market. As you know, lowest price rules in commodity markets. This is another reason why you need to unlock the power of your brand personality and discover the secrets that make your brand human.

Brand Personality Workshop - find your difference

Brand Personality Workshop

Thursday 28 November 2019

10am to 3.30pm

Spaces, Building 1, Chalfont Park, Gerrards Cross SL9 0BG

I created my Brand Personality Workshop to help you differentiate your brand

It’s designed to clarify what makes your brand personality different, so your brand shines with style and speaks with confidence.

We’ll cover the key elements of my signature brand strategy methodology so you’ll feel

  • Clear about who your brand is
  • Have confidence in what your brand stands for
  • Confirm your brand style
  • Identify the type of images that reinforce your style
  • Review your brand colours
  • Know how to use your brand colours to get recognised and remembered
  • Define your brand voice, so you speak in words and tone that work beautifully
  • Feel confident about your messaging
  • Be proud of your posts
  • Get razor-sharp focus on your content
Click here to book the brand personality workshop

WHAT YOU’LL DISCOVER IN THE BRAND PERSONALITY WORKSHOP

Who your brand is

Shows the human brand personality

We’ll define who your brand is:

  • Fun exercises that get to the heart of your brand humanity
  • Identify what makes your brand personality different
  • Focus on key words that you can use everyday

Why this matters:

Clients want to buy from people they like, so making your brand human is absolutely core to creating trust as they get to know your business better…

How your brand speaks

How the brand speaks - brand personality voice

Identify your brand voice:

  • Understand how your brand speaks and listens
  • Choose the key words that shape your brand messaging
  • Create your consistent tone of voice for ease of recognition

Reinforce your unique approach:

You’ll write social media content faster and with ease once you’re clear on your brand vocabulary and tone. Brand voice warms your audience and confirms your brand difference.

How your brand looks

How the brand looks brand personality style

Confirm your brand style:

  • Discover how to use your brand colours consistently
  • Confirm the guidelines for your brand imagery
  • Identify what works for your brand – and your dealbreakers

Develop visual memorability

Visual imagery is an important tool to get your brand remembered. We’ll consider how to use your brand images, fonts and colours so they resonate with clients and evoke positive emotions.

brand pesonality workshop playbook and style guide

Come to the Brand Personality Workshop and get these extra benefits:

  • Playbook – we’ll work through the essential elements of your brand personality, so you can keep building on this after the workshop
  • Style Guide – you’ll take away your unique style guide, so your messaging stays consistent and authentic
  • Network – with like-minded brand owners
  • Discover hints and tips that help maximise your brand impact
  • Enjoy the fun!

WHAT CLIENTS SAY ABOUT WORKING WITH LYNNE

Sharon Tan
Besonder Consulting

‘Lynne has a gift of asking probing questions with grace and giving feedback like a clear mirror.  She is highly skilled in distilling what we sometimes take for granted about ourselves, our identity.  Her unique and personable style along with the step by step process help make the branding journey for entrepreneurs like me so illuminating.’

Rebecca Perkins
The Midlife Coach

‘I worked with Lynne on a complete revitalisation of my brand. The creative process was enlightening. Lynne really got to know me and my voice, which is a very important part of my brand identity. We had fun during the process and I really enjoyed working with Lynne, as she is so insightful and really saw things that were important for me, even before I did. 

Kevin Thiele
Sales Code

‘The process of discovery that Lynne went through, helped me with my branding. I needed a trusted advisor to help me position my new brand. From the first dialogue with Lynne, I realised that she is an extremely experienced and very capable brand expert, who goes way beyond the basics to help her customers.’

James Bryson
Sidekick Sauces & Flaming Licks

‘I have personally never learnt as much from working with someone on a project, as I have done with Lynne from Big Idea, I would highly recommend to anyone who takes their brand seriously.’

Click here to book the brand personality workshop

ABOUT LYNNE

Lynne’s mission is to work with business owners who want to grow a powerful, irresistible brand and are in need of expert help to differentiate their brand and branding.

She learned the secrets of building powerful brands working for Unilever, Beecham and Dulux. Her passion is helping coaches, consultants, therapists and makers who want to elevate their brand and expand their audience.

Lynne is totally committed to defining what makes your brand meaningfully different.

Her talents include:

  • Getting to the heart of your brand
  • Defining your value proposition
  • Bringing vitality to your brand identity and
  • Creating brand messaging that makes your heart sing!
Lynne Stainthorpe Brand Vitality Workshop

FAQs

Spaces, Building 1, Chalfont Park, Gerrards Cross SL9 0BG

From 10.00am until 3.30pm, with an hour for lunch

Yes, there will be a Brand Personality Playbook to complete, along with a Brand Style Guide to take away.

Lunch is not included. There is a cafe on site or you could bring your own lunch.

Tea, coffee and water is provided.

The price is £99 until 31 October – after that the price is £129.

Click here to book the brand personality workshop