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Branding Matters – Branding and Design Blog

Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing

Branding can be confusing

On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple?  You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette. 

The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.

In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.

Successful brands evolve continuously

As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible brand.

Brand building elements

In the blog, I’ll take a look at the key building blocks you need in place for your brand. These include:

  • Your brand purpose, vision and mission
  • Confirming your brand niche and attracting those right-fit clients
  • Clarifying your ‘why buy’ – your brand value proposition
  • Explaining why your brand values can attract or repel prospects
  • Understand the 3 key elements that make your brand human so you can express your brand personality consistently
  • Delving into the power and meaning of brand colours
  • Creating a consistent visual brand identity
  • And so much more…
The value of your brand values in your brand marketing

The value of values in your brand marketing

The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value   Firstly, the brand value …

Managing your brand - 3 tips to help you

3 tips for managing your brand

Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long answer 😊 involving research, …

Brand colour black - using black in your branding - image of black cat

Brand colour black

Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used by premium brands like …

Integrity as a brand value - what does it mean

What does integrity mean as your choice of brand value?

Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients on their brand values …

Brand affinity

Why you must build your brand affinity factor

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make …

Brand alignment - what it is and why it matters

What is brand alignment and why does it matter?

Brand alignment How can you tell if your brand is misaligned?  Let’s start with the definition of alignment. The New Oxford Dictionary states that the …

Brand colour blue - could blue be your brand colour

Brand colour blue

Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand colours. Why? Because it’s …

Could brown be your brand colour

Brand colour brown

Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your brand? When you choose …

Could yellow be your brand colour?

Brand colour yellow

Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning and branding? Choosing your …

Keep in touch

I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.

I’d love to hear from you.

Or subscribe to the monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.

Let’s keep in touch!

Want a more human-centred brand?

Let’s get together

Step 1. Let’s talk

Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.


Step 2. Reshape your brand

Using my 3-step Brand Affinity™ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.


Step 3. Get noticed

With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…

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