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Branding Matters – Branding and Design Blog

Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing

Branding can be confusing

On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple?  You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette. 

The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.

In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.

Successful brands evolve continuously

As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible brand.

Brand building elements

In the blog, I’ll take a look at the key building blocks you need in place for your brand. These include:

  • Your brand purpose, vision and mission
  • Confirming your brand niche and attracting those right-fit clients
  • Clarifying your ‘why buy’ – your brand value proposition
  • Explaining why your brand values can attract or repel prospects
  • Understand the 3 key elements that make your brand human so you can express your brand personality consistently
  • Delving into the power and meaning of brand colours
  • Creating a consistent visual brand identity
  • And so much more…
image of two women usine their brand codes as they work on their branding

Are you using your brand codes well?

Are you using your brand codes well? And by ‘well’, I mean ‘do your use your brand codes consistently?’  Every brand ...
Brand messaging - image of woman and man communicating with each other

Brand messaging – what it is, why it matters and how to get started…

What is brand messaging? Why does it matter to clarify your brand messaging? And how do you get started? Let’s start ...
Businesswoman at her desk with the text 'Why will clients buy from your brand?'

Why will clients buy from your brand?

Why will clients prefer to buy from your brand? Or the secret to developing your compelling brand value proposition Being able ...
image of puzzled young woman at her laptop and the question 'what happens if I don't have a brand?'

What happens if I don’t have a brand?

‘What happens if I don’t have a brand?’ It’s a question I’ve been asked recently, so here’s a summary of what ...
How to clarify your target clients when you feel stuck. Woman puzzling on this question at her laptop. Big Idea Brand Marketing blog

Target clients – how to clarify your best-fit audience

Your target clients How to decide on who you want to serve and why Being clear on who your brand serves ...
Purple green and white brand colours in two different brands - Wimbledon logo and Suffragette colours Big Idea Brand Marketing blog

Colour meaning – same brand colours – different intentions

Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July ...
Lessons from Easyjet - align customer service with brand values - image of Easyjet plane - Big Idea Brand Marketing blog

Lessons from Easyjet: align customer service with your brand values

How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young ...
image of Lynne Stainthorpe and question what is branding with soul? Big Idea Brand Marketing blog

What is branding with soul?

What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some ...
Image of female business owner with words Why invest in branding my small business? Big Idea Brand Marketing blog

Should I invest in branding my small business?

Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone ...
image of woman in nature with the words The value of your brand values in your brand marketing Big Idea Brand Marketing blog

The value of values in your brand marketing

The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value   ...
image of female small business owner and words Managing your brand - 3 tips to help you - Big Idea Brand Marketing blog

3 tips for managing your brand

Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long ...
Brand colour black - using black in your branding - image of black cat - Big Idea Brand Marketing blog

Brand colour black

Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used ...
image of female business owner and question - Integrity as a brand value - what does it mean - Big Idea Brand Marketing blog

What does integrity mean as your choice of brand value?

Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients ...
image of two female friends connectioning and words Why you must build your Brand affinity factor - Big Idea Brand Marketing blog

Why you must build your brand affinity factor

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of ...
Image of woman looking at her reflection and words Brand alignment - what it is and why it matters - Big Idea Brand Marketing blog

What is brand alignment and why does it matter?

Brand alignment How can you tell if your brand is misaligned?  Let’s start with the definition of alignment. The New Oxford ...

Keep in touch

I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.

I’d love to hear from you.

Or subscribe to the monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.

Let’s keep in touch!

Want a more human-centred brand?

Let’s get together

Step 1. Let’s talk

Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.


Step 2. Reshape your brand

Using my 3-step Brand Affinity™ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.


Step 3. Get noticed

With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…

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