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Branding Matters – Ideas and Insights to Grow Your Brand
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Branding Matters – Branding and Design Blog
Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing
Branding can be confusing
On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple? You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette.
The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.
In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.
Successful brands evolve continuously
As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible brand.
Brand building elements
In the blog, I’ll take a look at the key building blocks you need in place for your brand. These include:
- Your brand purpose, vision and mission
- Confirming your brand niche and attracting those right-fit clients
- Clarifying your ‘why buy’ – your brand value proposition
- Explaining why your brand values can attract or repel prospects
- Understand the 3 key elements that make your brand human so you can express your brand personality consistently
- Delving into the power and meaning of brand colours
- Creating a consistent visual brand identity
- And so much more…
Why will clients buy from your brand?
Why will clients prefer to buy from your brand? Or the secret to developing your compelling brand value proposition Being able …
What happens if I don’t have a brand?
‘What happens if I don’t have a brand?’ It’s a question I’ve been asked recently, so here’s a summary of what …
Target clients – how to clarify your best-fit audience
Your target clients How to decide on who you want to serve and why Being clear on who your brand serves …
Colour meaning – same brand colours – different intentions
Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July …
Lessons from Easyjet: align customer service with your brand values
How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young …
What is branding with soul?
What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some …
Should I invest in branding my small business?
Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone …
The value of values in your brand marketing
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value …
3 tips for managing your brand
Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long …
Brand colour black
Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used …
What does integrity mean as your choice of brand value?
Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients …
Why you must build your brand affinity factor
Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of …
Keep in touch
I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.
I’d love to hear from you.
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Let’s keep in touch!
Want a more human-centred brand?
Let’s get together
Step 1. Let’s talk
Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.
Step 2. Reshape your brand
Using my 3-step Brand Affinity™ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.
Step 3. Get noticed
With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…