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Branding Matters – Branding and Design Blog

Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing

Branding can be confusing

On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple?  You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette. 

The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.

In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.

Successful brands evolve continuously

As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible brand.

Brand building elements

In the blog, I’ll take a look at the key building blocks you need in place for your brand. These include:

  • Your brand purpose, vision and mission
  • Confirming your brand niche and attracting those right-fit clients
  • Clarifying your ‘why buy’ – your brand value proposition
  • Explaining why your brand values can attract or repel prospects
  • Understand the 3 key elements that make your brand human so you can express your brand personality consistently
  • Delving into the power and meaning of brand colours
  • Creating a consistent visual brand identity
  • And so much more…
Image of woman looking at her reflection and words Brand alignment - what it is and why it matters - Big Idea Brand Marketing blog

What is brand alignment and why does it matter?

Brand alignment How can you tell if your brand is misaligned?  Let’s start with the definition of alignment. The New Oxford ...
Brand colour blue - could blue be your brand colour

Brand colour blue

Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand ...
Could brown be your brand colour

Brand colour brown

Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your ...
yellow sunflower with teh words 'could yellow be your brand colour'

Brand colour yellow

Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning ...
9 ideas to build your brand resiliencewebsite

9 ideas for building your brand resilience

Build your brand resilience Try these 9 ideas inspired by big brands Although I work with small businesses and entrepreneurs, I ...
How to breakthrough your website copy blocks

How to breakthrough your copy blocks and get your website home page live

How to breakthrough your website copy blocks Getting the copy ready for your website can be one of the biggest obstacles ...
3 key stages in rebranding your business

Rebranding your business – 3 key stages

Rebranding Your Business What’s involved when you say ‘yes’ to a rebrand? Let’s take a look at what happens when you ...
7 strategies for building your brand

7 Strategies for building your brand

7 strategies for building your brand It’s best to build your brand with intention, instead of by accident, because accidental brands ...
How to create your brand personality

How to create your brand personality

How to create your Brand Personality This is the ‘secret sauce’ in branding that helps you build affinity with your target ...
Why brand values are important

Why your brand values are important

Why are brand values important? In short, I believe they matter for 3 key reasons: Brand values differentiate your business They ...
3 ingredients to differentiate your brand

Use these 3 key ingredients to differentiate your brand and attract clients

How do you differentiate your brand? In this post, I’ll cover some of the brand basics that you need to pay ...
Could green be your brand colour

Brand colour green

What makes GREEN a great colour choice for your brand? I’m very keen on choosing brand colours that are meaningful – ...
Could Orange be your brand colour?

Brand colour orange

Could ORANGE be your brand colour? Choosing your brand colour can be tricky. Where do you start? How do you know ...
Five reasons to use a brand strapline

Five reasons to use a brand strapline

Why do you need a Brand Strapline? Because your brand strapline (or tagline) is a great tool for building your brand. ...
Five ways to use colour to build your brand

Brand Recognition: 5 Ways that Colour helps you Build your Brand

Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, ...

Keep in touch

I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.

I’d love to hear from you.

Or subscribe to the monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.

Let’s keep in touch!

Want a more human-centred brand?

Let’s get together

Step 1. Let’s talk

Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.


Step 2. Reshape your brand

Using my 3-step Brand Affinity™ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.


Step 3. Get noticed

With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…

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