Branding and Design Blog
Branding Matters – Ideas and Insights to Grow Your Brand
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Branding Matters – Branding and Design Blog
Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing
Branding can be confusing
On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple? You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette.
The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.
In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.
Successful brands evolve continuously
As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible brand.
Brand building elements
In the blog, I’ll take a look at the key building blocks you need in place for your brand. These include:
- Your brand purpose, vision and mission
- Confirming your brand niche and attracting those right-fit clients
- Clarifying your ‘why buy’ – your brand value proposition
- Explaining why your brand values can attract or repel prospects
- Understand the 3 key elements that make your brand human so you can express your brand personality consistently
- Delving into the power and meaning of brand colours
- Creating a consistent visual brand identity
- And so much more…
Brand colour blue
Brand colour brown
Brand colour yellow
9 ideas for building your brand resilience
How to breakthrough your copy blocks and get your website home page live
Rebranding your business – 3 key stages
7 Strategies for building your brand
How to create your brand personality
Why your brand values are important
Use these 3 key ingredients to differentiate your brand and attract clients
Brand colour green
Brand colour orange
Five reasons to use a brand strapline
Brand Recognition: 5 Ways that Colour helps you Build your Brand
7 useful tips on choosing a business name
Keep in touch
I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.
I’d love to hear from you.
Or subscribe to the monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.
Let’s keep in touch!
Want a more human-centred brand?
Let’s get together
Step 1. Let’s talk
Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.
Step 2. Reshape your brand
Using my 3-step Brand Affinity™ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.
Step 3. Get noticed
With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…