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Branding Matters – Ideas and Insights to Grow Your Brand
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Branding Matters – Branding and Design Blog
Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing
Branding can be confusing
On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple? You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette.Â
The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.
In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, make it feel remarkable, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.
Successful brands evolve continuously
As you build your business, it’s a good idea to keep your brand in good shape, because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create new branding. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible and remarkable brand.
Brand building elements
In the blog, I’ll explore the key building blocks you need in place for your brand. These include:
- Why your brand exists, where you’re aiming and how you want to get there (often called your brand purpose, vision and mission)
- Confirming who you want to attract and serve (your brand niche)
- Clarifying why your clients will prefer to buy your services and the benefits you bring them (also called your brand value proposition, along with your unique sales proposition)
- Explaining why your brand values can attract or repel your prospective clients
- Understand the 3 key elements that make your brand feel human, so that you can express your brand personality consistently
- Delving into the power and meaning of your brand colours including psychology, symbolism, association, physiological and spiritual messaging
- Creating your consistent visual brand identity
- And so much more…
3 tips for managing your brand
Brand colour black
What does integrity mean as your choice of brand value?
Why you must build your brand affinity factor
What is brand alignment and why does it matter?
Brand colour blue
Brand colour brown
Brand colour yellow
9 ideas for building your brand resilience
How to breakthrough your copy blocks and get your website home page live
Rebranding your business – 3 key stages
7 Strategies for building your brand
How to create your brand personality
Why your brand values are important
Use these 3 key ingredients to differentiate your brand and attract clients
Keep in touch
I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.
I’d love to hear from you.
Or subscribe to the monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.
Let’s keep in touch!
Want a more human-centred brand?
Let’s get together
Step 1. Let’s talk
Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.
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Step 2. Reshape your brand
Using my 3-step Brand Affinityâ„¢ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.
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Step 3. Get noticed
With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…