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Branding Matters – Branding and Design Blog

Insights and Ideas to Grow Your Brand from Big Idea Brand Marketing

Branding can be confusing

On the one hand branding seems to be such a huge topic, and on the other hand, shouldn’t it be simple?  You may be aware of the difference between your brand and your branding. Or you may think your brand is all about your logo and colour palette. 

The aim of this blog is to help you explore how your brand is much more than a logo or a design. I’d love to help you develop a close relationship with your brand, so that you care about it, manage it well and develop a close, lasting relationship with all your brand stakeholders.

In the process, let’s also build your powerful brand. I’ll include a series of blog posts on core brand building elements – topics from brand naming to brand values and brand colours. The intention is to differentiate your business, with clear and compelling messaging and a brand personality that attracts your right-fit clients. Because, above all, I want your brand to be the one your customers love and prefer.

Successful brands evolve continuously

As you build your business, it’s a good idea to plan to keep your brand in good shape – because things change. Customers change, competitors change and your products and services change too. In time this may mean your brand needs a refresh or reinvention. Or, you may want to create a new brand. Wherever you are in the brand development cycle, my aim is to help you create a powerful, irresistible brand.

Brand building elements

In the blog, I’ll take a look at the key building blocks you need in place for your brand. These include:

  • Your brand purpose, vision and mission
  • Confirming your brand niche and attracting those right-fit clients
  • Clarifying your ‘why buy’ – your brand value proposition
  • Explaining why your brand values can attract or repel prospects
  • Understand the 3 key elements that make your brand human so you can express your brand personality consistently
  • Delving into the power and meaning of brand colours
  • Creating a consistent visual brand identity
  • And so much more…
Five reasons to use a brand strapline

Five reasons to use a brand strapline

Why do you need a Brand Strapline? Because your brand strapline (or tagline) is a great tool for building your brand. And here are just …

Five ways to use colour to build your brand

Brand Recognition: 5 Ways that Colour helps you Build your Brand

  Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal …

Seven useful tips on choosing a name for your business

7 useful tips on choosing a business name

7 useful tips on choosing a business name Choosing a business name can be challenging Brand names are critical to success, because names hold power. …

Brand values are important to business differentiation

What are your brand values?

Brand values are rooted in the core of your business model.  Your brand values create the moral compass of your business. They help to define …

does facebook have brand values

Does Facebook have brand values?

What are the brand values of Facebook? The more branding work we do, the more important brand values seem to be. The bigger the brand, …

Keep in touch

I hope you’ll find this blog useful. So please, do let me know if you have any questions or challenges about building your brand.

I’d love to hear from you.

Or subscribe to the monthly newsletter, Branding Matters. Simply sign up here. We never share email addresses with anyone else – and you can unsubscribe at any time.

Let’s keep in touch!

Want a more human-centred brand?

Let’s get together

Step 1. Let’s talk

Being human, starts with a coffee. Together we’ll clarify what your brand needs, how long the work will take, and the fees.

 

Step 2. Reshape your brand

Using my 3-step Brand Affinity™ process, your brand will look and feel authentic, with a distinctive identity and value-based messaging.

 

Step 3. Get noticed

With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients…

 
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