Brand colours is the topic of the articles that you can find in this Category Archive. Please contact us if you need help with your branding challenges.
Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July by the Grand Slam Championship organised by the All England Lawn Tennis & Croquet Club (AELTC). Like many, I watch the Wimbledon highlights and follow the stories of the players – from their triumphs …
Colour meaning – same brand colours – different intentions Read More »
Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used by premium brands like Chanel? Or is it sad and gloomy like Winston Churchill’s ‘Black Dog’ of depression? Shall we go Back to Black and explore what it could mean for your branding? Remember …
Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand colours. Why? Because it’s regarded as the world’s favourite colour, certainly in the west – and is the least disliked colour too. Blue is also seen as the corporate favourite, particularly for men. So …
Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your brand? When you choose your brand colours you’ll create one of the brand building blocks that helps your brand stand out, get recognised – and remembered. Because the eye sees colour first – before …
Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning and branding? Choosing your brand colours is one of the vital steps in creating the foundations and framework for your distinctive brand. Because the eye sees colour first – before shapes or words – …
What makes GREEN a great colour choice for your brand? I’m very keen on choosing brand colours that are meaningful – in terms of who your brand is, what your brand does and what it stands for. Therefore, it makes sense to connect your brand and brand colours with: The psychological meaning of colours Colour …
Could ORANGE be your brand colour? Choosing your brand colour can be tricky. Where do you start? How do you know which colours are right for your brand and business? You’ll read plenty of articles and infographics online about the importance of brand colour. Some of the facts include: It takes someone 90 seconds to …
Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal clients and gain their trust and loyalty. We know that buying decisions are primarily emotional. And this is why we need to harness the branding tools that grow emotional bonds with …
Brand Recognition: 5 Ways that Colour helps you Build your Brand Read More »
