Brand personality

Brand Personality is the topic of the articles that you can find in this category: we help clients develop their brand strategy, identity and marketing.

Purple green and white brand colours in two different brands - Wimbledon logo and Suffragette colours Big Idea Brand Marketing blog

Colour meaning – same brand colours – different intentions

Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July by the Grand Slam Championship organised by the All England Lawn Tennis & Croquet Club (AELTC). Like many, I watch the Wimbledon highlights and follow the stories of the players – from their triumphs

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Lessons from Easyjet - align customer service with brand values - image of Easyjet plane - Big Idea Brand Marketing blog

Lessons from Easyjet: align customer service with your brand values

How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶

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image of two female friends connectioning and words Why you must build your Brand affinity factor - Big Idea Brand Marketing blog

Why you must build your brand affinity factor

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are,

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