Brand Personality is the topic of the articles that you can find in this category: we help clients develop their brand strategy, identity and marketing.
Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July by the Grand Slam Championship organised by the All England Lawn Tennis & Croquet Club (AELTC). Like many, I watch the Wimbledon highlights and follow the stories of the players – from their triumphs …
Colour meaning – same brand colours – different intentions Read More »
How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …
Lessons from Easyjet: align customer service with your brand values Read More »
Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used by premium brands like Chanel? Or is it sad and gloomy like Winston Churchill’s ‘Black Dog’ of depression? Shall we go Back to Black and explore what it could mean for your branding? Remember …
Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …
Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand colours. Why? Because it’s regarded as the world’s favourite colour, certainly in the west – and is the least disliked colour too. Blue is also seen as the corporate favourite, particularly for men. So …
Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your brand? When you choose your brand colours you’ll create one of the brand building blocks that helps your brand stand out, get recognised – and remembered. Because the eye sees colour first – before …
Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning and branding? Choosing your brand colours is one of the vital steps in creating the foundations and framework for your distinctive brand. Because the eye sees colour first – before shapes or words – …
How to create your Brand Personality This is the ‘secret sauce’ in branding that helps you build affinity with your target audience. I believe your brand personality is one of the key intangibles in building your standout brand, because developing the human characteristics of your brand helps differentiate your business and attract customers, especially in …
How do you differentiate your brand? In this post, I’ll cover some of the brand basics that you need to pay attention to – plus the big brand intangibles that set your brand apart. Brand Basics These are the brand building elements that you need to pay continuous attention to – and keep evolving in …
Use these 3 key ingredients to differentiate your brand and attract clients Read More »
What makes GREEN a great colour choice for your brand? I’m very keen on choosing brand colours that are meaningful – in terms of who your brand is, what your brand does and what it stands for. Therefore, it makes sense to connect your brand and brand colours with: The psychological meaning of colours Colour …
