Brand Personality is the topic of the articles that you can find in this category: we help clients develop their brand strategy, identity and marketing.
Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand colours. Why? Because it’s regarded as the world’s favourite colour, certainly in the west – and is the least disliked colour too. Blue is also seen as the corporate favourite, particularly for men. So …
Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your brand? When you choose your brand colours you’ll create one of the brand building blocks that helps your brand stand out, get recognised – and remembered. Because the eye sees colour first – before …
Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning and branding? Choosing your brand colours is one of the vital steps in creating the foundations and framework for your distinctive brand. Because the eye sees colour first – before shapes or words – …
How to create your Brand Personality This is the ‘secret sauce’ in branding that helps you build affinity with your target audience. I believe your brand personality is one of the key intangibles in building your standout brand, because developing the human characteristics of your brand helps differentiate your business and attract customers, especially in …
How do you differentiate your brand? In this post, I’ll cover some of the brand basics that you need to pay attention to – plus the big brand intangibles that set your brand apart. Brand Basics These are the brand building elements that you need to pay continuous attention to – and keep evolving in …
Use these 3 key ingredients to differentiate your brand and attract clients Read More »
What makes GREEN a great colour choice for your brand? I’m very keen on choosing brand colours that are meaningful – in terms of who your brand is, what your brand does and what it stands for. Therefore, it makes sense to connect your brand and brand colours with: The psychological meaning of colours Colour …
Could ORANGE be your brand colour? Choosing your brand colour can be tricky. Where do you start? How do you know which colours are right for your brand and business? You’ll read plenty of articles and infographics online about the importance of brand colour. Some of the facts include: It takes someone 90 seconds to …
Why do you need a Brand Strapline? Because your brand strapline (or tagline) is a great tool for building your brand. And here are just five reasons why… Five reasons to craft your brand strapline Your brand strapline (or tagline) helps to grow your business because it: Confirms your brand positioning. It helps to attract …
Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal clients and gain their trust and loyalty. We know that buying decisions are primarily emotional. And this is why we need to harness the branding tools that grow emotional bonds with …
Brand Recognition: 5 Ways that Colour helps you Build your Brand Read More »
7 useful tips on choosing a business name Choosing a business name can be challenging Brand names are critical to success, because names hold power. Human beings are hard-wired to seek meaning in names, symbols and colours. It’s rapid and unconscious. This is why it’s worth the effort, time and trouble to choose your business …
