Brand Personality is the topic of the articles that you can find in this category: we help clients develop their brand strategy, identity and marketing.
Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal clients and gain their trust and loyalty. We know that buying decisions are primarily emotional. And this is why we need to harness the branding tools that grow emotional bonds with…
Why do you need a Brand Strapline? Because your brand strapline (or tagline) is a great tool for building your brand. And here are just some of the reasons why… Five reasons to use a brand strapline Your brand strapline helps to build your business because: It confirms your brand positioning. It helps to attract…
Could ORANGE be your brand colour? Choosing your brand colour can be tricky. Where do you start? How do you know which colours are right for your brand and business? You’ll read plenty of articles and infographics online about the importance of brand colour. Some of the facts include: It takes someone 90 seconds to…
7 useful tips on choosing a business name Choosing a business name can be challenging. It’s also critical to success because names hold power. Human beings are hard-wired to seek meaning in names, symbols and colours. It’s rapid and unconscious. This is why it’s worth the effort, time and trouble to choose your business name…
Your customers already have a relationship with your brand based on the clues you give them. Brand personality clues Here are just a few of the clues that contribute to how your brand personality is perceived: The words, images and colours you use. The type of products and services you provide. How you behave –…
It’s tough to make an impact in any market So if sales are a little flat, it’s worth taking some time to consider how your customers perceive your business. After all ‘What’s a brand? A singular idea or concept that you own inside the mind of the prospect.’ Al Ries So here are our top…