Brand purpose

Brand affinity

Why you must build your brand affinity factor

Brand personality, Brand purpose, Brand values, Branding, Revitalise your business

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …

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3 ingredients to differentiate your brand

Use these 3 key ingredients to differentiate your brand and attract clients

Brand personality, Brand purpose, Brand values

How do you differentiate your brand? In this post, I’ll cover some of the brand basics that you need to pay attention to – plus the big brand intangibles that set your brand apart. Brand Basics These are the brand building elements that you need to pay continuous attention to – and keep evolving in …

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