Brand Values is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns and we’ll help to revitalise your brand.
How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …
Lessons from Easyjet: align your customer service with your brand values Read More »
What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some time… Being human, developing a distinctive brand personality, deepening affinity with clients and being driven by purpose and values lie at the heart of my work with clients. We always start working on your …
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value Firstly, the brand value proposition This is a summary of the compelling reasons why clients prefer to buy from your brand. These include: ⭐ Functional benefits (what the brand does) ⭐ Emotional benefits (how …
Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long answer 😊 involving research, insights, perceptual maps, audits and reviews, strategy and plans and more – so you do a thorough job on managing your brand through change. And there’s my short mantra 😊 …
Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients on their brand values which are key to: Defining what your brand stands for Attracting like-minded prospective clients Creating affinity with clients I’ve talked about why your brand values matter and how to get …
What does integrity mean as your choice of brand value? Read More »
Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …
Why are brand values important? In short, I believe they matter for 3 key reasons: Brand values differentiate your business They create the moral compass of your brand And so are a magnet for your target clients – and a repellent for those people you don’t want to attract Along with your brand purpose and …
How do you differentiate your brand? In this post, I’ll cover some of the brand basics that you need to pay attention to – plus the big brand intangibles that set your brand apart. Brand Basics These are the brand building elements that you need to pay continuous attention to – and keep evolving in …
Use these 3 key ingredients to differentiate your brand and attract clients Read More »
Brand values are rooted in the core of your business model. Your brand values create the moral compass of your business. They help to define the culture of your business – and how you get things done. Why do your brand values matter? Your brand values help shape what makes your brand different, individual and …
What are the brand values of Facebook? The more branding work we do, the more important brand values seem to be. The bigger the brand, the more we expect to easily find the brand values, so we can embrace them or reject them. After all, brand values are part of what makes every brand ‘human’ …
