Brand values

Brand Values is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns and we’ll help to revitalise your brand.

Brand affinity

Why you must build your brand affinity factor

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …

Why you must build your brand affinity factor Read More »

3 ingredients to differentiate your brand

Use these 3 key ingredients to differentiate your brand and attract clients

How do you differentiate your brand? In this post, I’ll cover some of the brand basics that you need to pay attention to – plus the big brand intangibles that set your brand apart. Brand Basics These are the brand building elements that you need to pay continuous attention to – and keep evolving in …

Use these 3 key ingredients to differentiate your brand and attract clients Read More »

Scroll to Top