Brand values are rooted in the core of your business model. Your brand values create the moral compass of your business. They help to define the culture of your business – and how you get things done.
Why do your brand values matter?
Your brand values help shape what makes your brand different, individual and irresistible to your prospects because they determine:
How you express your brand personality and
How you relate to others.
Your brand values will help to attract and keep customers, employees, suppliers and investors.