Brand Values is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns and we’ll help to revitalise your brand.
Why will clients prefer to buy from your brand? Or the secret to developing your compelling brand value proposition Being able to articulate your ‘why buy’ – using words, images and feelings – that your clients can connect with plays a central role in your brand messaging. But what is your brand value proposition and …
Your target clients How to decide on who you want to serve and why Being clear on who your brand serves and why is one of the biggest branding secrets hidden in plain sight. Everyone talks about it, yet many struggle to clarify who their ideal clients are. Or you may call them your best-fit …
Target clients – how to clarify your best-fit audience Read More »
Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July by the Grand Slam Championship organised by the All England Lawn Tennis & Croquet Club (AELTC). Like many, I watch the Wimbledon highlights and follow the stories of the players – from their triumphs …
Colour meaning – same brand colours – different intentions Read More »
How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …
Lessons from Easyjet: align customer service with your brand values Read More »
What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some time… Being human, developing a distinctive brand personality, deepening affinity with clients and being driven by purpose and values lie at the heart of my work with clients. We always start working on your …
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value Firstly, the brand value proposition This is a summary of the compelling reasons why clients prefer to buy from your brand. These include: ⭐ Functional benefits (what the brand does) ⭐ Emotional benefits (how …
Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long answer 😊 involving research, insights, perceptual maps, audits and reviews, strategy and plans and more – so you do a thorough job on managing your brand through change. And there’s my short mantra 😊 …
Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients on their brand values which are key to: Defining what your brand stands for Attracting like-minded prospective clients Creating affinity with clients I’ve talked about why your brand values matter and how to get …
What does integrity mean as your choice of brand value? Read More »
Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …
Why are brand values important? In short, I believe they matter for 3 key reasons: Brand values differentiate your business They create the moral compass of your brand And so are a magnet for your target clients – and a repellent for those people you don’t want to attract Along with your brand purpose and …
