Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.
Make your brand human If you want to create emotional connections with your customers, start building your brand personality now. Do you struggle to attract clients? You’ve done the work. Researched your products and services and pricing. And worked out the benefits of buying from your brand. So why do your offers get overlooked again…
Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal clients and gain their trust and loyalty. We know that buying decisions are primarily emotional. And this is why we need to harness the branding tools that grow emotional bonds with…
Why do you need a Brand Strapline? Because your brand strapline (or tagline) is a great tool for building your brand. And here are just some of the reasons why… Five reasons to use a brand strapline Your brand strapline helps to build your business because: It confirms your brand positioning. It helps to attract…
Could ORANGE be your brand colour? Choosing your brand colour can be tricky. Where do you start? How do you know which colours are right for your brand and business? You’ll read plenty of articles and infographics online about the importance of brand colour. Some of the facts include: It takes someone 90 seconds to…
Brand values are rooted in the core of your business model. Your brand values create the moral compass of your business. They help to define the culture of your business – and how you get things done. Why do your brand values matter? Your brand values help shape what makes your brand different, individual and…
What are the brand values of Facebook? The more branding work we do, the more important brand values seem to be. The bigger the brand, the more we expect to easily find the brand values, so we can embrace them or reject them. After all, brand values are part of what makes every brand ‘human’…
Your customers already have a relationship with your brand based on the clues you give them. What is Brand personality: the clues to detect it Here are just a few of the clues that contribute to how your brand personality is perceived: The words, images and colours you use. The type of products and services…
It’s tough to make an impact in any market So if sales are a little flat, it’s worth taking some time to consider how your customers perceive your business. After all ‘What’s a brand? A singular idea or concept that you own inside the mind of the prospect.’ Al Ries So here are our top…