Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value Firstly, the brand value proposition This is a summary of the compelling reasons why clients prefer to buy from your brand. These include: ⭐ Functional benefits (what the brand does) ⭐ Emotional benefits (how …
Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long answer 😊 involving research, insights, perceptual maps, audits and reviews, strategy and plans and more – so you do a thorough job on managing your brand through change. And there’s my short mantra 😊 …
Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used by premium brands like Chanel? Or is it sad and gloomy like Winston Churchill’s ‘Black Dog’ of depression? Shall we go Back to Black and explore what it could mean for your branding? Remember …
Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients on their brand values which are key to: Defining what your brand stands for Attracting like-minded prospective clients Creating affinity with clients I’ve talked about why your brand values matter and how to get …
What does integrity mean as your choice of brand value? Read More »
Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …
Brand alignment How can you tell if your brand is misaligned? Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’ …
Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand colours. Why? Because it’s regarded as the world’s favourite colour, certainly in the west – and is the least disliked colour too. Blue is also seen as the corporate favourite, particularly for men. So …
Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your brand? When you choose your brand colours you’ll create one of the brand building blocks that helps your brand stand out, get recognised – and remembered. Because the eye sees colour first – before …
Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning and branding? Choosing your brand colours is one of the vital steps in creating the foundations and framework for your distinctive brand. Because the eye sees colour first – before shapes or words – …
Build your brand resilience Try these 9 ideas inspired by big brands Although I work with small businesses and entrepreneurs, I like to keep up with what’s happening in the world of the big brands. Partly because it’s a world I used to work in, and partly because we can get ideas and inspiration from …
