Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.
Brand alignment How can you tell if your brand is misaligned? Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’ …
Could BLUE be your brand colour? It’s likely you may be thinking of using blue as one of your core brand colours. Why? Because it’s regarded as the world’s favourite colour, certainly in the west – and is the least disliked colour too. Blue is also seen as the corporate favourite, particularly for men. So …
Could BROWN be your brand colour? How do you feel about brown? Could brown support the positioning and personality of your brand? When you choose your brand colours you’ll create one of the brand building blocks that helps your brand stand out, get recognised – and remembered. Because the eye sees colour first – before …
Could YELLOW be your brand colour? What does the colour Yellow mean – and is this relevant for your brand positioning and branding? Choosing your brand colours is one of the vital steps in creating the foundations and framework for your distinctive brand. Because the eye sees colour first – before shapes or words – …
Build your brand resilience Try these 9 ideas inspired by big brands Although I work with small businesses and entrepreneurs, I like to keep up with what’s happening in the world of the big brands. Partly because it’s a world I used to work in, and partly because we can get ideas and inspiration from …
How to breakthrough your website copy blocks Getting the copy ready for your website can be one of the biggest obstacles to going live. In turn this creates yet another obstacle to getting your brand noticed, attracting clients, and laying the foundation for your business growth. This problem comes up time and again when I …
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Rebranding Your Business What’s involved when you say ‘yes’ to a rebrand? Let’s take a look at what happens when you start your rebranding project. We use the same approach when we work on launching your new business brand. First – why do you need to rebrand your business? There are many reasons that inspire …
7 strategies for building your brand It’s best to build your brand with intention, instead of by accident, because accidental brands carry a lot of baggage you may not want later. Here are 7 strategies to consider in your brand building – none of these are new. However, one of the secrets to success is …
How to create your Brand Personality This is the ‘secret sauce’ in branding that helps you build affinity with your target audience. I believe your brand personality is one of the key intangibles in building your standout brand, because developing the human characteristics of your brand helps differentiate your business and attract customers, especially in …
What makes GREEN a great colour choice for your brand? I’m very keen on choosing brand colours that are meaningful – in terms of who your brand is, what your brand does and what it stands for. Therefore, it makes sense to connect your brand and brand colours with: The psychological meaning of colours Colour …
