Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.
Are you using your brand codes well? And by ‘well’, I mean ‘do your use your brand codes consistently?’ Every brand will have its own ‘codes’ and one of the best ways to build awareness and recognition for your brand is to use them with intention and purpose. ‘All brands have codes; graphical and symbolic […]
Are you using your brand codes well? Read More »
What is brand messaging? Why does it matter to clarify your brand messaging? And how do you get started? Let’s start with some explanations of what brand messaging is: 💬 In ‘Building a StoryBrand’ Donald Miller says that your brand messaging connects what you offer, with how it makes your client’s life feel better, and
Brand messaging – what it is, why it matters and how to get started… Read More »
Why will clients prefer to buy from your brand? Or the secret to developing your compelling brand value proposition Being able to articulate your ‘why buy’ – using words, images and feelings – that your clients can connect with plays a central role in your brand messaging. But what is your brand value proposition and
Why will clients buy from your brand? Read More »
‘What happens if I don’t have a brand?’ It’s a question I’ve been asked recently, so here’s a summary of what happens: 👉🏼 You lose the ability to take control of how your business is represented and how it communicates. Although you can’t control how people respond or their perceptions – you can influence, take
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Your target clients How to decide on who you want to serve and why Being clear on who your brand serves and why is one of the biggest branding secrets hidden in plain sight. Everyone talks about it, yet many struggle to clarify who their ideal clients are. Or you may call them your best-fit
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Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July by the Grand Slam Championship organised by the All England Lawn Tennis & Croquet Club (AELTC). Like many, I watch the Wimbledon highlights and follow the stories of the players – from their triumphs
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How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶
Lessons from Easyjet: align customer service with your brand values Read More »
What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some time… I don’t want to brand your soul! Instead, I want to bring the essence (or soul) of the ‘who’ of your brand into your branding. This means that we always start the work
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Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone who wants to set up their new business. We talked about what’s involved in their investment from the brand marketing perspective – because I wanted to be realistic – and because they needed to
Should I invest in branding my small business? Read More »
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value Firstly, the brand value proposition This is a summary of the compelling reasons why clients prefer to buy from your brand. These include: ⭐ Functional benefits (what the brand does) ⭐ Emotional benefits (how
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