Lessons from Easyjet: align your customer service with your brand values
How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …
Lessons from Easyjet: align your customer service with your brand values Read More »