Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.
Why will clients prefer to buy from your brand? Or the secret to developing your compelling brand value proposition Being able to articulate your ‘why buy’ – using words, images and feelings – that your clients can connect with plays a central role in your brand messaging. But what is your brand value proposition and …
‘What happens if I don’t have a brand?’ It’s a question I’ve been asked recently, so here’s a summary of what happens: 👉🏼 You lose the ability to take control of how your business is represented and how it communicates. Although you can’t control how people respond or their perceptions – you can influence, take …
Your target clients How to decide on who you want to serve and why Being clear on who your brand serves and why is one of the biggest branding secrets hidden in plain sight. Everyone talks about it, yet many struggle to clarify who their ideal clients are. Or you may call them your best-fit …
Target clients – how to clarify your best-fit audience Read More »
Colour meaning How two different brands use the same colours to convey their intentions The sports news is dominated every July by the Grand Slam Championship organised by the All England Lawn Tennis & Croquet Club (AELTC). Like many, I watch the Wimbledon highlights and follow the stories of the players – from their triumphs …
Colour meaning – same brand colours – different intentions Read More »
How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …
Lessons from Easyjet: align customer service with your brand values Read More »
What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some time… Being human, developing a distinctive brand personality, deepening affinity with clients and being driven by purpose and values lie at the heart of my work with clients. We always start working on your …
Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone who wants to set up their new business. We talked about what’s involved in their investment from the brand marketing perspective – because I wanted to be realistic – and because they needed to …
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value Firstly, the brand value proposition This is a summary of the compelling reasons why clients prefer to buy from your brand. These include: ⭐ Functional benefits (what the brand does) ⭐ Emotional benefits (how …
Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long answer 😊 involving research, insights, perceptual maps, audits and reviews, strategy and plans and more – so you do a thorough job on managing your brand through change. And there’s my short mantra 😊 …
Could BLACK be your brand colour? What does black mean to you? Does it signify sophistication and luxury – as used by premium brands like Chanel? Or is it sad and gloomy like Winston Churchill’s ‘Black Dog’ of depression? Shall we go Back to Black and explore what it could mean for your branding? Remember …
