Branding

Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.

Brand affinity

Why you must build your brand affinity factor

Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …

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Brand alignment - what it is and why it matters

What is brand alignment and why does it matter?

Brand alignment How can you tell if your brand is misaligned?  Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’ …

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