Branding is the topic of the articles that you can find in this category. Please do get in touch about your branding concerns. We’d love to work with you, wherever you are in the world.
Rebranding Your Business What’s involved when you say ‘yes’ to a rebrand? Let’s take a look at what happens when you start your rebranding project. We use the same approach when we work on launching your new business brand. First – why do you need to rebrand your business? There are many reasons that inspire […]
Rebranding your business – 3 key stages Read More »
7 strategies for building your brand It’s best to build your brand with intention, instead of by accident, because accidental brands carry a lot of baggage you may not want later. Here are 7 strategies to consider in your brand building – none of these are new. However, one of the secrets to success is
7 Strategies for building your brand Read More »
How to create your Brand Personality This is the ‘secret sauce’ in branding that helps you build affinity with your target audience. I believe your brand personality is one of the key intangibles in building your standout brand, because developing the human characteristics of your brand helps differentiate your business and attract customers, especially in
How to create your brand personality Read More »
What makes GREEN a great colour choice for your brand? I’m very keen on choosing brand colours that are meaningful – in terms of who your brand is, what your brand does and what it stands for. Therefore, it makes sense to connect your brand and brand colours with: The psychological meaning of colours Colour
Brand colour green Read More »
Could ORANGE be your brand colour? Choosing your brand colour can be tricky. Where do you start? How do you know which colours are right for your brand and business? You’ll read plenty of articles and infographics online about the importance of brand colour. Some of the facts include: It takes someone 90 seconds to
Brand colour orange Read More »
Why do you need a Brand Strapline? Because your brand strapline (or tagline) is a great tool for building your brand. And here are just five reasons why… Five reasons to craft your brand strapline Your brand strapline (or tagline) helps to grow your business because it: Confirms your brand positioning. It helps to attract
Five reasons to use a brand strapline Read More »
Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal clients and gain their trust and loyalty. We know that buying decisions are primarily emotional. And this is why we need to harness the branding tools that grow emotional bonds with
Brand Recognition: 5 Ways that Colour helps you Build your Brand Read More »
Brand values are rooted in the core of your business model. Your brand values create the moral compass of your business. They help to define the culture of your business – and how you get things done. Why do your brand values matter? Your brand values help shape what makes your brand different, individual and
What are your brand values? Read More »
What are the brand values of Facebook? The more branding work we do, the more important brand values seem to be. The bigger the brand, the more we expect to easily find the brand values, so we can embrace them or reject them. After all, brand values are part of what makes every brand ‘human’
Does Facebook have brand values? Read More »
It’s tough to make an impact in any market So if sales are a little flat, it’s worth taking some time to consider how your customers perceive your business. After all ‘What’s a brand? A singular idea or concept that you own inside the mind of the prospect.’ Al Ries So here are our top
3 tips to revitalise your business branding Read More »