Marketing

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Lessons from Easyjet - align customer service with brand values - Easyjet plane

Lessons from Easyjet: align your customer service with your brand values

Brand personality, Brand values, Branding, Marketing

How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …

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