Marketing

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Lessons from Easyjet - align customer service with brand values - Easyjet plane

Lessons from Easyjet: align your customer service with your brand values

How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …

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