Marketing

Marketing is the topic of the articles that you can find in this category. We can help you develop your brand strategy, identity and marketing collateral.

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Brand messaging – what it is, why it matters and how to get started…

What is brand messaging? Why does it matter to clarify your brand messaging? And how do you get started? Let’s start with some explanations of what brand messaging is: 💬 In ‘Building a StoryBrand’ Donald Miller says that your brand messaging connects what you offer, with how it makes your client’s life feel better, and […]

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Lessons from Easyjet - align customer service with brand values - image of Easyjet plane - Big Idea Brand Marketing blog

Lessons from Easyjet: align customer service with your brand values

How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶

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