Marketing is the topic of the articles that you can find in this category. We can help you develop your brand strategy, identity and marketing collateral.
What is brand messaging? Why does it matter to clarify your brand messaging? And how do you get started? Let’s start with some explanations of what brand messaging is: 💬 In ‘Building a StoryBrand’ Donald Miller says that your brand messaging connects what you offer, with how it makes your client’s life feel better, and …
Brand messaging – what it is, why it matters and how to get started… Read More »
Your target clients How to decide on who you want to serve and why Being clear on who your brand serves and why is one of the biggest branding secrets hidden in plain sight. Everyone talks about it, yet many struggle to clarify who their ideal clients are. Or you may call them your best-fit …
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How Easyjet fails to align its customer service with its brand values First, let’s create context When I was a young brand manager a wise advertising agency planner said “Your relationship with a brand can be described under 1 of 3 headings. You will have”: 😊 Brands of preference 🤔 Brands of indifference and 😶 …
Lessons from Easyjet: align customer service with your brand values Read More »
7 strategies for building your brand It’s best to build your brand with intention, instead of by accident, because accidental brands carry a lot of baggage you may not want later. Here are 7 strategies to consider in your brand building – none of these are new. However, one of the secrets to success is …
