In this category archive, you will find our best rebranding tips, with examples from the projects we’ve done over the years & suggestion on the process.
Are you using your brand codes well? And by ‘well’, I mean ‘do your use your brand codes consistently?’ Every brand will have its own ‘codes’ and one of the best ways to build awareness and recognition for your brand is to use them with intention and purpose. ‘All brands have codes; graphical and symbolic […]
Are you using your brand codes well? Read More »
What is brand messaging? Why does it matter to clarify your brand messaging? And how do you get started? Let’s start with some explanations of what brand messaging is: 💬 In ‘Building a StoryBrand’ Donald Miller says that your brand messaging connects what you offer, with how it makes your client’s life feel better, and
Brand messaging – what it is, why it matters and how to get started… Read More »
Why will clients prefer to buy from your brand? Or the secret to developing your compelling brand value proposition Being able to articulate your ‘why buy’ – using words, images and feelings – that your clients can connect with plays a central role in your brand messaging. But what is your brand value proposition and
Why will clients buy from your brand? Read More »
‘What happens if I don’t have a brand?’ It’s a question I’ve been asked recently, so here’s a summary of what happens: 👉🏼 You lose the ability to take control of how your business is represented and how it communicates. Although you can’t control how people respond or their perceptions – you can influence, take
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Your target clients How to decide on who you want to serve and why Being clear on who your brand serves and why is one of the biggest branding secrets hidden in plain sight. Everyone talks about it, yet many struggle to clarify who their ideal clients are. Or you may call them your best-fit
Target clients – how to clarify your best-fit audience Read More »
Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone who wants to set up their new business. We talked about what’s involved in their investment from the brand marketing perspective – because I wanted to be realistic – and because they needed to
Should I invest in branding my small business? Read More »
Brand alignment How can you tell if your brand is misaligned? Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’
What is brand alignment and why does it matter? Read More »
Build your brand resilience Try these 9 ideas inspired by big brands Although I work with small businesses and entrepreneurs, I like to keep up with what’s happening in the world of the big brands. Partly because it’s a world I used to work in, and partly because we can get ideas and inspiration from
9 ideas for building your brand resilience Read More »
How to breakthrough your website copy blocks Getting the copy ready for your website can be one of the biggest obstacles to going live. In turn this creates yet another obstacle to getting your brand noticed, attracting clients, and laying the foundation for your business growth. This problem comes up time and again when I
How to breakthrough your copy blocks and get your website home page live Read More »
Rebranding Your Business What’s involved when you say ‘yes’ to a rebrand? Let’s take a look at what happens when you start your rebranding project. We use the same approach when we work on launching your new business brand. First – why do you need to rebrand your business? There are many reasons that inspire
Rebranding your business – 3 key stages Read More »