In this category archive, you will find our best rebranding tips, with examples from the projects we’ve done over the years & suggestion on the process.
Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone who wants to set up their new business. We talked about what’s involved in their investment from the brand marketing perspective – because I wanted to be realistic – and because they needed to …
Brand alignment How can you tell if your brand is misaligned? Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’ …
Build your brand resilience Try these 9 ideas inspired by big brands Although I work with small businesses and entrepreneurs, I like to keep up with what’s happening in the world of the big brands. Partly because it’s a world I used to work in, and partly because we can get ideas and inspiration from …
How to breakthrough your website copy blocks Getting the copy ready for your website can be one of the biggest obstacles to going live. In turn this creates yet another obstacle to getting your brand noticed, attracting clients, and laying the foundation for your business growth. This problem comes up time and again when I …
How to breakthrough your copy blocks and get your website home page live Read More »
Rebranding Your Business What’s involved when you say ‘yes’ to a rebrand? Let’s take a look at what happens when you start your rebranding project. We use the same approach when we work on launching your new business brand. First – why do you need to rebrand your business? There are many reasons that inspire …
Why use colour to build your brand recognition? In this constantly changing world it’s vital for your brand to stand out, attract your ideal clients and gain their trust and loyalty. We know that buying decisions are primarily emotional. And this is why we need to harness the branding tools that grow emotional bonds with …
Brand Recognition: 5 Ways that Colour helps you Build your Brand Read More »
