In this category archive, you can find some tips and examples on how we can help you revitalise your business and your brand.
Brand values are rooted in the core of your business model. Your brand values create the moral compass of your business. They help to define the culture of your business – and how you get things done. Why do your brand values matter? Your brand values help shape what makes your brand different, individual and…
Your customers already have a relationship with your brand based on the clues you give them. Brand personality clues Here are just a few of the clues that contribute to how your brand personality is perceived: The words, images and colours you use. The type of products and services you provide. How you behave –…
No excuses. Every business, however small, will benefit from a marketing plan. The benefits of creating your marketing plan include: Focus – on what you need to do to grow your business Clarity – easy to set priorities for where you invest your time and budgets Easy decision-making – if something doesn’t advance your marketing…
It’s tough to make an impact in any market So if sales are a little flat, it’s worth taking some time to consider how your customers perceive your business. After all ‘What’s a brand? A singular idea or concept that you own inside the mind of the prospect.’ Al Ries So here are our top…