In this category archive, you can find some tips and examples on how we can help you revitalise your business and your brand.
What is branding with soul? The idea of ‘soul’ in the concept of branding has been whispering to me for some time… Being human, developing a distinctive brand personality, deepening affinity with clients and being driven by purpose and values lie at the heart of my work with clients. We always start working on your …
Is investment in branding a good idea for your small business? It depends… Last week I had a chat with someone who wants to set up their new business. We talked about what’s involved in their investment from the brand marketing perspective – because I wanted to be realistic – and because they needed to …
The value of your brand values in your brand marketing Your brand distinctiveness is based on two types of value Firstly, the brand value proposition This is a summary of the compelling reasons why clients prefer to buy from your brand. These include: ⭐ Functional benefits (what the brand does) ⭐ Emotional benefits (how …
Managing your brand I’m often asked ‘What’s your advice for managing your brand through change and evolution?’ Well, there’s a long answer 😊 involving research, insights, perceptual maps, audits and reviews, strategy and plans and more – so you do a thorough job on managing your brand through change. And there’s my short mantra 😊 …
Integrity What does integrity mean when it is one of your brand values? I do a lot of work with clients on their brand values which are key to: Defining what your brand stands for Attracting like-minded prospective clients Creating affinity with clients I’ve talked about why your brand values matter and how to get …
What does integrity mean as your choice of brand value? Read More »
Brand affinity Why your brand affinity is vital I’ve started focusing on brand affinity in the last few years because of my mission to make your brand human. This work with clients means that we pay attention to the core intangibles that make your brand behave with humanity, heart and soul. (These core intangibles are, …
Brand alignment How can you tell if your brand is misaligned? Let’s start with the definition of alignment. The New Oxford Dictionary states that the verb ‘align’ means ‘to arrange things in a straight line’ or to put things into ‘correct or appropriate relative positions’. You can ‘align oneself with a person, organisation, or cause’ …
Build your brand resilience Try these 9 ideas inspired by big brands Although I work with small businesses and entrepreneurs, I like to keep up with what’s happening in the world of the big brands. Partly because it’s a world I used to work in, and partly because we can get ideas and inspiration from …
How to breakthrough your website copy blocks Getting the copy ready for your website can be one of the biggest obstacles to going live. In turn this creates yet another obstacle to getting your brand noticed, attracting clients, and laying the foundation for your business growth. This problem comes up time and again when I …
How to breakthrough your copy blocks and get your website home page live Read More »
Brand values are rooted in the core of your business model. Your brand values create the moral compass of your business. They help to define the culture of your business – and how you get things done. Why do your brand values matter? Your brand values help shape what makes your brand different, individual and …
