PERSONAL BRANDING or THOUGHT LEADERSHIP
Why you need both to stand out
Strong personal branding
Powerful thought leadership
Make your mark
Personal branding or thought leadership? Why you need both to succeed
Master the art of combining authentic personal branding with visionary thought leadership. They’re two sides of the same coin and you need both to stand out.
You’ve seen it happen. Amazing thought leaders with groundbreaking ideas who nobody remembers. Personal brands that capture attention but lack substance. Even industry giants like Elon Musk can have visionary leadership while their personal brand becomes controversial enough to damage their business.
Our take? Personal branding and thought leadership are two sides of the same coin. Flip one badly, and the whole coin loses its value.
What you’ll learn
In this 60-minute interactive webinar, you’ll discover:
- The critical difference between personal branding and thought leadership (and why most people confuse them)
- How to audit your current presence and identify gaps that are limiting your influence
- Real-world case studies: how personal branding can jeopardise your business to how ungrounded thought leadership can damage your personal branding
- Why self-awareness is the foundation that makes both work
- Practical exercises to develop your unique thought leadership angle
- How to optimise your LinkedIn profile to integrate your personal brand with your thought leadership
- Interactive “Thought or nought leader?” game with industry examples
What makes this different
This isn’t another generic visibility workshop. You’ll get practical, actionable strategies from two specialists who understand that professional clout requires both substance AND memorability.
Key takeaways
You’ll leave with:
- A clear understanding of your thought leadership niche
- Actionable steps to strengthen your personal brand foundation
- A roadmap for integrating both approaches
Who should attend
- Business leaders ready to increase their industry influence
- Entrepreneurs looking to establish thought leadership
- Consultants wanting to create a distinctive, memorable identity
- Coaches who’ve built expertise yet struggle to communicate it effectively
About your hosts: Antoinette Chappell and Lynne Stainthorpe
Antoinette Chappell Executive Thought Leadership, Ghostwriter & Copywriter. Click here to read about Antoinette. Connect on LinkedIn
Antoinette has worked in two professions heavily transformed by AI and automation, yet has remained resilient and agile throughout.
As a translator, she spotted automation trends early and pivoted into copywriting in 2019, ahead of the industry curve.
In 2023, she wrote “Copy that!” to help fellow translators develop additional revenue streams, guidance that professional bodies are only now advocating.
Antoinette now specialises in executive thought leadership, either ghostwriting compelling long-form content for busy leaders or helping them develop their thought leadership strategy through consultancy.
This forward-thinking approach exemplifies how she helps C-suite executives and founders lead industry conversations rather than reflect on what has been.
Lynne Stainthorpe: Brand Strategist, Guide & Mentor. Click here to read more about Lynne. Connect on LinkedIn.
Lynne brings over two decades of marketing expertise from blue-chip companies including Unilever, Beecham and Dulux (ICI).
Her corporate background spans B2B marketing, personal care and paint marketing, where she leveraged the emotional impact of colour in marketing campaigns.
At Dulux, she experienced firsthand how a brand is the business when everyone from the C-suite to factory workers share a passion for the brand’s success.
Now she specialises in helping professionals craft intentional personal brands that supercharge their business brand impact.
Her approach focuses on self-awareness and self-leadership as the foundation for effective branding, making brands feel authentically human, with heart and soul.
Personal Branding or Thought Leadership. Why you need both…
Event details
Date 1: Friday, 14th November 2025 – Time: 12.30 p.m. to 1.30 p.m.
Date 2: Tuesday 25 November – Time: 5.00pm to 6.00pm
Duration: 60 minutes
Format: interactive webinar with breakout exercises
Cost: FREE (limited time)
Limited spaces available. This interactive format is designed with smaller groups in mind.Â
