Reason to revitalise the brand
Hard to remember now, but the B&Q brand identity used to be red and black. These colours were perfect when most of the customers were men who loved DIY. At this time the majority of B&Q sales took place in high street Supercentres, which were often converted cinemas or high street stores.
Then the Warehouse format was developed and with it, the customer base broadened to include women who wanted to buy home fashion products.
Strategic Start Points
- B&Q wanted to develop a modern brand identity for the Warehouse format, with the flexibility to work across a range of media, products and services.
- The new brand identity had to work on exterior signage, POS, packaging and brochures.
Branding Deliverables
Brand colours
- The brand colour changed to fresh and ebullient orange, which conveyed a more modern and sociable brand personality.
Brand Logo
- We found the answer in the simplicity of the perfect square.
- The new brand identity travelled with ease to the new B&Q stores in Taiwan, China, Korea and Turkey.
Brand guidelines
- The joy of the perfect square lies in the ease of scaling it up or down, to fit the different sizes required.
- The cleverness of the orange square lies in the flexible system of application.
- The guidelines allow for a choice of position on pack – which suits the product or brochure.
How we worked to create B&Q new Brand Identity
Brand design
- Benchmarking competitors
- Creative brief
- Colour palette to fit the brand personality
- Concept sketchbook
- Design development & detailing
- Artwork
Brand guidelines
- Pagination and product order
- Styling
- Project management
- Templates
Brand Revitalisation Result
- New brand
- New look
- New confidence
- New clients
Let’s revitalise your brand now…
Book your FREE 15 minutes Brand Discovery Session
Work with us
Return to portfolio
Visit client website
