Helen Lowrie Garden Design branding

Strategic Start Points

• To ensure that Helen’s focus on nurturing nature in people-friendly gardens was clear for clients and prospects.

Branding Deliverables

Helen Lowrie Garden Design brand colours

• The combination of green, purple and rich ivory supports the garden design context, the creativity of the garden design process and the care taken to help nature co-exist with client requirements.

Brand strapline

• ‘with heart’ sums up Helen’s nurturing design philosophy for both clients and nature.

Brand logo and icon

• The butterfly symbolises transformation whilst the delicate line drawing expresses the detail that goes into every Helen Lowrie garden design.
• The typography helps to convey authority and skill.

How we worked with Helen Lowrie Garden Design

Helen Lowrie Garden Design brand personality

• Define the brand purpose, values & personality

Brand design project

• Benchmarking competitors
• Creative brief to focus on the desired result
• Colour palette to fit the Helen Lowrie Garden Design brand personality
• Concept sketchbook
• Design development & detailing
• Logo formats
• Business card
• Artwork

Creative collaboration

• Copywriter
• Web designer

Brand Revitalisation Result

• New brand image to support the higher price positioning
• Confident and authoritative
• Clarity of communication

Postscript

Helen has moved onto a new stage in her career. She is now an author, Grace Lowrie and this is her website http://www.gracelowrie.com/