Helen Lowrie Garden Design branding

Helen Lowrie Garden Design business card, icon and colours

Helen Lowrie Garden Design branding

Helen’s purpose was to design gorgeous gardens for clients that looked beautiful and attracted bees, butterflies, hedgehogs and other wildlife. The focus of her business had shifted over time with an increase in average project value. This meant that she wanted to polish her brand image and increase the professional appeal of the business.

Strategic Start Points

To ensure that Helen’s focus on nurturing nature in people-friendly gardens was clear for clients and prospects.

Branding Deliverables

Helen Lowrie Garden Design brand colours

The combination of green, purple and rich ivory supports the garden design context, the creativity of the garden design process and the care taken to help nature co-exist with client requirements.

Brand strapline

‘with heart’ sums up Helen’s nurturing design philosophy for both clients and nature.

Brand logo and icon

The butterfly symbolises transformation whilst the delicate line drawing expresses the detail that goes into every Helen Lowrie garden design.
The typography helps to convey authority and skill.