iPOWR branding

Developing the branding for iPOWR productivity improvement services

Chris Stops is a Health & Safety specialist who founded iPOWR because he saw the opportunity to build employee engagement and motivation skills from the bottom-up. His aim is to encourage mutual recognition of the skills and contribution of both employers and employees. The iPOWR process encourages employees to develop problem-solving skills, improved team-working and communication skills – and hence contribute to improved employee productivity.

Strategic Start Points

The brand identity must look professional and modern
It must appeal to both business executives and employees.
It needs to convey some emotional warmth and avoid looking clinical or too ‘hard’

Branding Deliverables

Brand colours

The iPOWR colour palette is based on dark blue to support the value proposition for employers and the reciprocal trust required in the iPOWR productivity improvement process. This is warmed by the radiant touch of golden orange in the icon.