Developing the branding for iPOWR productivity improvement services
Chris Stops is a Health & Safety specialist who founded iPOWR because he saw the opportunity to build employee engagement and motivation skills from the bottom-up. His aim is to encourage mutual recognition of the skills and contribution of both employers and employees. The iPOWR process encourages employees to develop problem-solving skills, improved team-working and communication skills – and hence contribute to improved employee productivity.
Strategic Start Points
- The brand identity must look professional and modern
- It must appeal to both business executives and employees.
- It needs to convey some emotional warmth and avoid looking clinical or too ‘hard’
Branding Deliverables
Brand colours
- The iPOWR colour palette is based on dark blue to support the value proposition for employers and the reciprocal trust required in the iPOWR productivity improvement process. This is warmed by the radiant touch of golden orange in the icon.
iPOWR brand strapline
- ‘Unlocking employee productivity’ sets the tone for the optimistic, solution-based approach of the iPOWR process.
Brand logo and icon
- The logo merges modern typography with the symbol of an unlocked padlock, to support the value proposition.
How we worked with iPOWR
iPOWR brand personality
- Define the brand purpose, values, personality and essence
Brand design
- Benchmarking competitors
- Creative brief to focus on the desired result
- Colour palette to fit the brand personality
- Concept sketchbook
- Design development and detailing
- Logo formats
- Business card
- Artwork
Creative collaboration
- Website designer
Brand Revitalisation Result
- Professional new look
- Clarity of communication via the brand strapline
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