Developing a logo for Laurin liquid coconut oil
Coconut oil is one of the super foods, recommended by nutritionists, fitness and health food followers. Chemrez in the Philippines has developed a method of distilling Medium Chain Triglycerides from coconut oil, which keeps the product liquid. They extract CocoMCT® through a multi-step distillation process, which keeps the lauric acid intact and preserves all the goodness from coconuts. Chemrez wanted to develop a brand identity and label for this innovative liquid coconut oil.
Strategic Start Points
- The brand name – Laurin was already established as the brand name.
- Consumer research provided insights on attitudes towards liquid coconut oil versus the traditional version.
- Healthy eating is a key motivator.
- The Laurin brand colour palette evokes the sunshine, sand, sky and seascape where the coconut palms grow, with a core colour palette of sparkling yellow, green and blue, anchored with brown.
Brand logo and icon
- Laurin is presented in a holding device of a sunburst droplet that evokes both the beneficial aspects of sunshine and the oil from which Laurin is distilled.
How we worked with Laurin
- Benchmarking competitors
- Creative brief to focus on the desired result
- Colour palette to fit the brand personality
- Concept sketchbook
- Design development & detailing
- Logo formats
Brand Revitalisation Result
- New colours, look and style