myfm brand strategy

Reason to revitalise the myfm brand strategy

myfm is a flexible management service, providing experienced professional managers and support services in facilities, properties, sustainability, energy management, and IT. What makes myfm unique is the depth of expert capability delivered through their Business Directors and Associates network. The drive to revitalise the myfm brand strategy arose because a strong brand is a key component of their business model.

Strategic Start Points

The new myfm brand strategy and strapline must support the value proposition which is based on relationships. The client brief required a summary of the brand strategy in one word, as well as a fuller description in a sentence, a paragraph and a page.

Branding Deliverables

Brand strategy

The myfm brand strategy was confirmed as the result of a thorough process that included client, director and associate interviews, group discussions and creative brainstorming.
The breakthrough strength is that myfm ‘owns’ the generic functional and emotional benefit of the interim management category.

Brand strapline

The myfm brand strapline is ‘totally dependable’ which works as:

A rallying cry
The brand promise
A target

Brand colours

The myfm colour palette was blue and grey which worked very well with corporate clients and conveyed professionalism and trust.
We added a strong red-toned orange to this combination to support the focus on building relationships,
Finally we added a secondary colour of dark teal for clarity.