myfm brand strategy

Strategic Start Points

• The new myfm brand strategy and strapline must support the value proposition which is based on relationships. The client brief required a summary of the brand strategy in one word, as well as a fuller description in a sentence, a paragraph and a page.

Branding Deliverables

Brand strategy

• The myfm brand strategy was confirmed as the result of a thorough process that included client, director and associate interviews, group discussions and creative brainstorming.
• The breakthrough strength is that myfm ‘owns’ the generic functional and emotional benefit of the interim management category.

Brand strapline

The myfm brand strapline is ‘totally dependable’ which works as:

• A rallying cry
• The brand promise
• A target

Brand colours

• The myfm colour palette was blue and grey which worked very well with corporate clients and conveyed professionalism and trust.
• We added a strong red-toned orange to this combination to support the focus on building relationships,
• Finally we added a secondary colour of dark teal for clarity.

Brand logo

• This evolved to include the new colour and strapline.

How we worked with myfm

Brand strategy

• Client interviews
• Brainstorming sessions
• Client segmentation and KCVs
• Strapline options

Brand personality

• Define the brand purpose, values, personality and essence

Brand colours

• Benchmarking competitors
• Creative brief to focus on the desired result
• Colour palette to fit the brand personality

Creative collaboration

• Web designer

Brand Revitalisation Result

• New myfm brand strategy
• New updated brand style
• New clarity throughout the business