Selva wood branding

Strategic Start Points

• Big Idea spent months exploring options, leads and speaking to contacts about possible sources and supply of quality hardwoods with FSC certification.
• Eventually we found the perfect supplier in Bolivia. Here the business owner manages the forest extremely well, balancing the needs of the rural community with providing a safe haven for wildlife.
• We worked closely with this business to develop a range of hardwood flooring that the leading DIY retailers could sell with confidence.

Practical Start Points

• The box and label dimensions
• POS dimensions
• Consumer insights
• Retailer insights

Branding Deliverables

Brand name

• Using the brand naming workshop, we brainstormed a number of options, eventually recommending Selva – a brand name which evoked the desirable beauty of wood.

Brand colours

• The Selva brand colour palette is premium quality, with the core brand colours being black, green and white.

Brand logo

• The Selva brand logo uses a leaf icon to represent the sustainability of the sourcing in Bolivia.

How we worked with Selva

Brand strategy

• The concept and brand positioning for the range.
• Generating the Selva name, after brainstorming a number of options.

Brand design

• The Selva brand identity – including the logo, typography and imagery.
• The packaging range using FSC cardboard boxes.
• POS concepts for high impact merchandising.
• Mini brochure.

Creative collaboration

• Business development support, helping the Bolivian owner to sell the range into the leading DIY retailers.

Brand Revitalisation Result

• New brand name, colour palette and logo
• New packaging
• New merchandising for DIY retail clients