Branding and Rebranding Services
Creating standout brands that feel, talk and think like people.
Depending on your needs, together we’ll work on:
Adding the human touch that powers great brands
It’s why clients work with me
When clients want to change their branding it’s usually because of a ‘disconnect’ of some sort.
Perhaps your target audience has changed, or your branding doesn’t represent your products and services.
Maybe competitors have moved on and your brand now looks dated?
This is when it’s time to take a fresh new look at your brand – let’s make it meaningfully different and distinctive – so that it stands out, attracts clients and grows your business.
Let’s revitalise your brand…
Do any of these connect with you?
Need a Refresh?
The market and competition has changed, and your brand’s been left behind?
What your customers want has changed, and your brand’s still associated with outdated things?
Avoid sending clients to your website, or dislike giving out your business cards?
Want to Rebrand?
There’s a change of focus, so your brand name no longer fits the company?
Your brand feels out of sync with your business, and you feel a need to start over?
Want to grow your business, but lack the confidence and clarity to know what things to change?
Have to Reinvent?
You’ve got new products and services, so your brand needs to attract more attention?
Your services have changed over time, or you’re not attracting as many new clients?
Want to attract people who value your work and have a deeper connection to your ideas?
What’s my approach?
Evolving brands by deepening their human affinity
Everything I do, is collaborative. And is grounded in brand strategy.
It takes a very personal, immersive approach, that moves your brand from conception to launch, or from overlooked to celebrated.
Working closely with you, I help you identify those invisible, intangible aspects – positioning, brand essence, values and tone – that deepen the connection of your brand, human-to-human, heart-to-heart with your best-fit people.
Reshaping your brand, inside and out
Creating evocative, standout brands that own their value
Using my step-by-step strategic Brand Affinity™ Framework, together we’ll rebuild your brand from the inside out. The result is a brand that’s clearly aligned from vision, through identity to consistent messaging… adding all those finer, personal details that makes it human. Read this blog to get more insights into how we work together collaboratively.
This is where we begin building your brand, by giving it heart with human attributes and emotions.
Using a strategy-led approach, together, we deep-dive to find your purpose and values, clarify your best-fit people and value proposition.
A clear brand strategy gives you and your brand focus and confidence, in knowing your:
- Target audience
- Brand vision, purpose and values
- Value proposition and tagline
You’ll have the essential foundation for your brand growth.
We breathe life into your brand voice and express your captivating brand personality.
Then craft compelling key messages for your marketing materials that carry your brand’s human voice, show it’s face and highlight its personality.
You’ll have a brand personality and core messaging that clients will connect with:
- Brand personality and voice
- Effective messaging
- Ideas for your marketing
Your brand messaging expresses a consistent and captivating tone of voice, across everything.
Next, we design your distinctive brand identity, including its logo and colours.
Creating the expressive elements that determine how your brand faces the world – your logo, imagery, colours and fonts.
And then we’ll design impactful marketing collateral you’ll feel proud of.
You’ll feel proud of your brand identity, with:
- Colours that represent your brand
- Impactful logo and font family
- Print items from cards to brochures
- Digital templates for banners and posts
- A style guide for consistency
You’ll have a consistent brand image that attracts clients, aligned with your purpose, values and personality.
Choose from a range of branding and rebranding services
Working with you on a flexible basis
From bespoke consultancy to my group brand messaging programme, we’ll find the way to get your brand sorted. Maybe you need a full rebrand, or to increase the impact of your brand messaging. I flexibly work with you on your needs.
Let’s revitalise your brand…
Your Breakthrough Brand Call
You may be uncertain about what you need – is it help with your brand messaging? Or something else?
It’s good to talk. We’ll explore what you and your brand may need right now. And also what you don’t need. Because there’s no point in reinventing something that isn’t broken.
You’ll have time to talk about your brand strengths and together we’ll work out what your next brand steps could be. Exciting yet safe.
FREE 30 minute call
Branding or Rebranding Your Business
When it’s time for your rebrand or when you’re launching your new business.
You’ll get precisely what you need to position for success, because every project is customised to your specific needs and timeline.
We start with your brand strategy and messaging to determine what makes your brand distinctive and human. Then create your brand identity and marketing collateral so that your brand stands out.
Rebranding starts from £1,530 inc VAT or payment plan options
Rebranding and website design starts from £3,999 inc VAT or payment plan options. You’ll work with me and my favourite website designer
Fine Tune with a Brand Review
Sometimes you feel stuck or you’re going round in circles. Let’s get your brand back on track for success.
Once you’ve got your branding sorted, the challenge is to make your brand marketing consistent. Consistency plus the flexibility to evolve and stay true to the heart of your brand holds the key to making an impact and difference that matters.
We can focus on what is stopping your brand impact right now. It could be about positioning new services or consistently managing your brand style and image. Your Brand Review and Refresh session will get you back on track.
£297 inc VAT
Soul Affinity Masterclasses
A new series helping you express the value you bring to your soul clients, with clarity, confidence and ease.
Designed to integrate spiritual mentoring with intuitive branding you’ll have a rock solid foundation and framework to elevate and expand your spiritual business growth.
This means you’ll show up in your business – and for your clients – with sparkling confidence and unshakeable certainty.
We start with Masterclasses to discover your brand spirit animal and how to use it.
Want a standout, human-centred brand?
"I would highly recommend Lynne for your re-brand."
Brands who’ve loved my human-to-human approach
Creating brands with heart that standout, attract clients and grow your business
Adding a human touch takes experience
People fall in love with human brands
Creating brands that connect with people, requires specialist skills. So, I partner with a team of trusted, creative specialists, to ensure your human-centred brand strategy and materials, only ever show up in remarkable ways.