Branding and Rebranding Services
Creating your standout brand to feel human, relatable and remarkable
Your brand strategy
Your brand messaging
Your brand identity
Adding the human touch that powers great brands
It’s why clients choose to work with me
When you feel ready to change your branding it’s usually because you feel a ‘disconnect’ of some sort.
Perhaps your target audience has changed, or your current branding doesn’t represent your current products and services?
Maybe times have changed and your brand now looks dated?
This is when it’s time to take a fresh new look at your brand. You may not need to change everything. Instead you could evolve some aspects of your branding like your fonts.
It starts with a chat to help you make the most of what you have and clarify what you must change to continue growing your business.
Let’s revitalise your brand
Do you need to reinvent or refresh your brand?
The first sign that it’s time for a change is that you avoid sending clients to your website, or dislike giving out your business cards.
The next question is what will serve your business best, at this point in time.
I believe in building brands that last, for at least 3 to 5 years, so if you choose a full reinvention, my aim is to create your new branding with longevity in mind. This is why we’ll take care to discuss your brand name, vision, values, personality, identity (and more) with the future in mind.
However, things change, despite the best laid plans. This is why your business and personal branding must evolve. Because evolution is essential to keep your brand feeling fresh, relevant and human. So, it’s likely that you’ll develop new services and programmes, and perhaps want to attract new target clients too.
This is when refreshing your brand identity and collateral may be the right thing to do. It’s why the best brands are constantly updated to stay in tune with clients and changing times. It’s why I believe in reinvigorating your brand vitality and why I say Let’s revitalise your brand.
Is it time to reinvent?
You’ve changed your focus, so your brand name no longer fits your business?
Or maybe your branding feels out of sync with your business, and you feel a need to start over?
Perhaps you want to attract a different set of clients and this means you want to reinvent your brand identity?
Or is it better to refresh?
Your brand name is still relevant yet does your brand identity feel a bit dated?
You work with the same group of clients, yet perhaps their priorities have changed?
Maybe it’s time for an uplift of energy and vitality to create new sparks of attraction?
Whether you choose reinvention or refresh, I always start from the inside out
So you’ll have an evocative, standout brand that owns its value
Using my step-by-step strategic Brand Affinity™ Framework, your brand will be clearly aligned from purpose, vision and values, through personality and identity to consistent messaging. And always with an eye on those finer, personal details that makes it feel human, relatable and remarkable. Read this blog to get more insights into how I work collaboratively with you .
step 1: Brand Heart
Your Strategy Foundation
This is where we begin building your brand foundation, by giving it heart with human attributes and emotions.
Using a strategy-led approach, we deep-dive to find your purpose and values, clarify your target groups and why they’ll prefer to buy from you.
RESULTS
A clear brand strategy giving focus and confidence in your personal and business branding. You’ll have the essential foundation for your brand growth.
step 2: Brand VOICE
Your Core Messaging
We breathe life into your brand voice and express your captivating brand personality.
Then craft compelling key messages you can use in your marketing materials, social media posts and networking, that carry your brand’s human voice and tone.
RESULTS
You’ll have core brand messaging that your clients will connect with. Your brand messaging expresses a consistent and captivating tone of voice, across everything.
step 3: brand face
Your Brand Identity
Next, we design your distinctive brand identity, bringing the power of colour to your brand personality (choosing brand colours is my specialist subject).
You’ll have impactful brand marketing collateral you’ll feel proud of.
RESULTS
You’ll feel proud of your brand identity and your consistent brand image that attracts clients and expresses your purpose, values and personality.
How to get started on your rebranding
I work with you on a flexible basis
It’s best to start with a chat and then you can decide what works best for you. Some clients like to start with a Brand 90 session and focus on a branding issue that’s been troubling them. For example, it could be about updating the logo colours or positioning a new service.
Others start with a Brand Audit to review their brand voice or brand messaging or brand style and get ideas to maintain brand consistency and make an impact. Or you may know that the time is right to refresh or reinvent your branding.
Let’s revitalise your brand
It’s good to start with a chat
You may be uncertain about what you need. Is it help with your brand messaging? Or something else?
This 30 minute call is FREE
We’ll explore what you and your brand may need right now. And also what you don’t need. Because there’s no point in changing something that isn’t broken.
Tell me about your vision and brand strengths and then we’ll work out what your next brand steps could be. Exciting yet safe.
Brand 90 is your power session
You’ll have 90 minutes to discuss your brand and gain insights and actions to take forward
This Brand 90 session is £135 inc. VAT
Sometimes you need another perspective on your brand challenges. Perhaps you’re thinking of adding a new programme and want to discuss how it aligns with your target audience and existing offers.
We’ll consider the fit with your brand messaging and impact on your marketing collateral.
Check your brand consistency
As your brand and services evolve you may worry about misalignment and inconsistencies
Each audit is £99 inc. VAT (or £270 inc. VAT for 3 audits)
As you know a confused mind says ‘no’ or looks elsewhere. This is why alignment and consistency are key factors in getting your brand recognised and remembered over time.
Clients tell me that their brand audit is one of their wisest investments each year.
When it’s time to rebrand
You may need to refresh your collateral or it may be time to reinvent your branding anew
Rebranding starts from £1,530 inc. VAT with payment plan options. Rebranding and website design starts from £3,999 inc. VAT with payment plan options.
You’ll get precisely what you need to position for success, because every project is customised to your specific needs and timeline.
We always start with your brand strategy and messaging to clarify what makes your brand distinctive and human. Then create your brand identity and marketing collateral so that your brand stands out and attracts clients.
Want a standout, human-centred brand?
1. Let's talk
Being human, starts with a coffee. Together we'll clarify what your brand needs, how long the work will take, and the fees...
2. Revitalise your brand
Using my 3-step Brand Affinity™ Framework, your brand looks and feels authentic, with a distinctive identity and value-based messaging...
3. Get noticed
With your standout brand, you can increase your impact, grow your business and make a difference that matters for your clients...
"I would highly recommend Lynne for your re-brand."
Brands who’ve loved my human-to-human approach
Creating brands with heart that standout, attract clients and grow your business
Adding a human touch takes experience and expertise
People fall in love with human brands
Creating brands that connect with people, requires specialist skills. So, I partner with a team of trusted, creative specialists, to ensure your human-centred brand strategy and materials, only ever show up in remarkable ways.