Grow your business with a marketing plan

why you need a marketing plan

No excuses. Every business, however small, will benefit from a marketing plan.

The benefits of creating your marketing plan include:

  • Focus – on what you need to do to grow your business
  • Clarity – easy to set priorities for where you  invest your time and budgets
  • Easy decision-making – if something doesn’t advance your marketing plan, you don’t do it
  • Calendar of activities – to promote your business over the next 3, 6 and 12 months

Let’s get started on your marketing plan. Start with a simple framework:

Your customers

  • Who are they?
  • What products or services do they buy and why?
  • When do they buy?

Your competitors

  • What is similar in your offer?
  • What makes your products or services different?

Your market

  • What’s happening?
  • Are there any trends that you want to take advantage of?

Your tactical plan

  • Write down no more than 3 objectives for the coming year. These have to include some numbers e.g. £ sales, average prices, number of clients per month – because you’ll measure and monitor results.
  • Create your calendar for the next 3 months, 6 months and 12 months – a plan of what you will do, when and where for your customers.

Start by focusing on these four areas:

Products or Services

  • Will you keep them the same or make some changes?
  • Can you introduce any new products or services?
  • Can you simplify the choice you offer your customers?

Pricing

  • Can you add value to your products or services?
  • Can you encourage customers to trade up?

Place

  • Where do you sell?
  • Can you add new places to sell?

Promotion

  • How do you promote your products or services?
  • How do your competitors promote theirs?
  • What new ideas can you try?
  • When is the best time to promote? And where?

Next, take action to achieve your 3 objectives.

  • Monitor your results once a month.
  • Adjust your tactical plan in line with your results.
  • Keep going.

Do let us know how you are getting on…

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