Branding and Rebranding Services
Creating brands that feel, talk and think like people.
Depending on your needs, together we’ll work on:
Adding the human touch that powers great brands
It’s why clients work with me
Frequently, clients want to change their brand. The reasons are many. Although the specifics vary, there’s always a ‘disconnect’… where they feel they’re not attracting their right-fit people, because they don’t have a meaningfully different brand.
Do any of these connect with you?
Need a Refresh?
The market and competition has changed, and your brand’s been left behind?
What your customers want has changed, and your brand’s still associated with outdated things?
Avoid sending clients to your website, or dislike giving out your business cards?
Want to Rebrand?
There’s a change of focus, so your brand name no longer fits the company?
Your brand feels out of sync with your business, and you feel a need to start over?
Want to grow your business, but lack the confidence and clarity to know what things to change?
Have to Reinvent?
You’ve got new products and services, so your brand needs to attract more attention?
Your services have changed over time, or you’re not attracting as many new clients?
Want to attract people who value your work and have a deeper connection to your ideas?
What’s my approach?
Evolving brands by deepening their human affinity
Everything I do, is collaborative. And is grounded in brand strategy.
It takes a very personal, immersive approach, that moves your brand from conception to launch, or from overlooked to celebrated.
Working closely with you, I help you identify those invisible, intangible aspects – positioning, brand essence, values and tone – that deepen the connection of your brand, with your right-fit people.
Reshaping your brand, inside and out
Creating evocative brands that own their value
Using my step-by-step Strategic Brand Affinity™ Process together we’ll rebuild your brand from the inside out. The result is a brand that’s clearly aligned from vision, through identity to consistent messaging… adding all those finer, personal details that makes it human.
This is where we begin building your brand, by giving it heart with human attributes and emotions.
Using a strategy-led approach, together, we deep-dive to find your purpose and values, clarify your right-fit people and value proposition.
A clear brand strategy gives you and your brand focus and confidence, in knowing your:
- Target audience
- Brand vision, purpose and values
- Value proposition and tagline
You’ll have the essential foundation for your brand growth.
We breathe life into your brand voice and express your captivating brand personality.
Then craft compelling key messages for your marketing materials that carry your brand’s human voice, show it’s face and highlight its personality.
You’ll have a brand personality and core messaging that clients will connect with:
- Brand personality and voice
- Effective messaging
- Ideas for your marketing
Your brand messaging expresses a consistent and captivating tone of voice, across everything.
Next, we design your distinctive brand identity, including its logo and colours.
Creating the expressive elements that determine how your brand faces the world – your logo, imagery, colours and fonts.
And then we’ll design impactful marketing collateral you’ll feel proud of.
You’ll feel proud of your brand identity, with:
- Colours that represent your brand
- Impactful logo and font family
- Print items from cards to brochures
- Digital templates for banners and posts
- A style guide for consistency
You’ll have a consistent brand image that attracts clients, aligned with your purpose, values and personality.
Choose from a range of branding and rebranding services
Working with you on a flexible basis
From bespoke consultancy to my group brand messaging programme, we’ll find the way to get your brand sorted. Maybe you need a full rebrand, or to increase the impact of your brand messaging. I flexibly work with you on your needs.
Breakthrough with Your Brand Audit
You don’t need a rebrand, but you do need to make some adjustments.
We focus in on those niggles – whether it’s your website home page or your brand colours.
You’ll get insights and suggestions that get your brand back on track.
£225 inc VAT
Revitalise Your Brand Messaging
My Online Group Programme that makes your messaging human in 5 sessions
You’ll work with me in a small group of no more than 5 people to get your messaging sorted.
So you get personal attention plus feedback from the group in a confidential space.
£450 inc VAT or 3-part payment plan
Branding and Rebranding Projects
Best for your full rebrand, or when you want to build a new business.
Projects are customised to your specific needs and timeline.
They always include brand strategy, brand messaging, visual identity and collateral.
From £1,440 inc VAT or payment plan options
Brand Consultancy with Laser Focus
Need me, but not sure where to start? As a consultant, let’s talk flexibly.
You may want help to strengthen your brand value proposition or improve your messaging.
Options and timings are flexible – across the projects you have to-hand. From a power hour to a half day workshop or a full day session.
Power Hour £120 inc VAT
Ongoing Support for Your Brand Growth
Brand consistency that gets your brand noticed and remembered.
Saving time and energy with a service that builds your consistent brand aesthetic.
You get help with sourcing images, creating templates and evolving your brand consistently.
From £120 inc VAT
Branding and Rebranding plus Website Design
A powerful brand partnership that reinvigorates your business.
Big Fizz is a collaboration with HubFizz that ensures your rebrand works great online.
You’ll get brand strategy, messaging, identity and collateral, with a fabulous website.
From £3,990 inc VAT or payment plan options
Want a more human-centred brand?
1. Schedule Your Call
Being human, starts with a coffee
2. Clarify Your Project
Confirm your project deliverables
3. Grow Your Brand
Clear brand messaging with the human touch
"I would highly recommend Lynne for your re-brand."
Brands who’ve loved my human approach
Creating their heart, voice and face…
Adding a human touch takes experience
People fall in love with human brands
Creating brands that connect with people, requires specialist skills. So, I partner with a team of trusted, creative specialists, to ensure your human-centred brand strategy and materials, only ever show up in remarkable ways.