‘Lynne has a gift of asking probing questions with grace and giving feedback like a clear mirror. She is highly skilled in distilling what we sometimes take for granted about ourselves, our identity. Her unique and personable style along with the step by step process help make the branding journey for entrepreneurs like me so illuminating.’
Branding Solutions that elevate your business
Most of our clients want to rebrand their business – because there’s a ‘disconnect’ that stops them attracting their ideal clients.
The reasons for the rebrand may vary, however the urgency is the same. Changes may have been brewing for a while – and then suddenly it’s the last straw. You have to take action!
Here are a few reasons to rebrand that may resonate with you:
- The market and competition has changed – and your brand is left behind
- What your customers want has changed – and your brand is associated with old stuff
- You’ve got new products and services – so your brand has to attract attention
- There’s been a change of ownership – so the brand name doesn’t fit
- Your brand looks a bit dated and tired – so it’s time for a refresh
Hence rebranding is a great way to get attention for your brand, to ensure it is up-to-date and attractive – and best of all – we ensure your brand is meaningfully different.
Rebranding is a sure-fire way to increase the clarity and focus in your business – clients’ businesses accelerate after a rebrand because they feel confident and proud of their brand again.
So, don’t fall into the trap of thinking your rebrand is just a logo change. Your brand is so much more than the logo.
Working with you, from your brand name to your brand messaging, we’ll help you build a powerful brand that differentiates your business, meaningfully. So your brand truly reflects your brand purpose, values and personality – and captivates your ideal clients.
Choose the way you work with us
Our brand building and rebranding experience is extensive – from generating brand names to creating brand messaging strategies.
You may need a full rebrand or just a few tweaks to your messaging. We’re flexible and pragmatic and work around you.
Coming soon, by popular demand…
From time to time, we put on workshops to help clients with specific elements of their brand building.
This Brand Personality Workshop on Wednesday 12 February is designed to bring out the human elements of your brand – and to reinforce what makes your brand meaningfully different.
Click here for details and to book your place.
Spaces are limited – giving time to work on your brand in depth.
What clients say
‘Lynne helped me refresh the message and branding for my business. The work has been challenging, stimulating and enjoyable. I would highly recommend Lynne to anyone who is thinking about re-branding – and revising their message to potential clients. She is very patient and incisive when trying to elicit key information, and has a wealth of expertise and knowledge on branding, brand values and client mindset.’
‘I worked with Lynne on a complete revitalisation of my brand. The creative process was enlightening. Lynne really got to know me and my voice, which is a very important part of my brand identity. We had fun during the process and I really enjoyed working with Lynne, as she is so insightful and really saw things that were important for me, even before I did.
‘The process of discovery that Lynne went through, helped me with my branding. I needed a trusted advisor to help me position my new brand. From the first dialogue with Lynne, I realised that she is an extremely experienced and very capable brand expert, who goes way beyond the basics to help her customers.’
‘I have personally never learnt as much from working with someone on a project, as I have done with Lynne from Big Idea, I would highly recommend to anyone who takes their brand seriously.’
‘I worked with Lynne to design my logo, my product packaging, my POS and marketing material. Big idea was able to come up with great creative ideas, in record time, quickly and efficiently. They understood what I needed despite the fact I wasn’t sure of what I wanted!! I already have and would, with no hesitation, recommend to work with Lynne if you have any marketing design needs!’
Building your brand – a few of the things we do
Labels & Pack Designs
How we work
We’ll help you create the powerful brand your customers love. Together, we’ll build your brand, so it sets your business apart from the competition and gets recognised and remembered. That’s the magic of branding.
Here’s a summary of our step-by-step process. It’s simple and makes sense – we call it the Strategic Brand-Building Methodology. It always starts with Brand Strategy, because this lays the foundation for your brand greatness.
Step1: Brand Strategy
The magic starts with your brand strategy. This is the essential first step in every branding project.
You’ll have clarity on your value proposition, brand values and brand essence.
Step 2: Brand Identity
From creative brief to brand logo, our focus is on bringing your individual brand personality to life.
Deliverables include your brand style guide with brand colours, font family and tone of voice.
Step 3: Brand Messaging
You’ll get ideas that build a consistent and captivating brand style, imagery and voice across all your marketing communications.
So that over time your branding is recognised, remembered and well-loved.
Branding solutions for creative people, including:
- Interior Designers
- Garden Designers
- Jewellery Designers
Coaches & Consultants
We work with people in sectors such as:
- Health & Safety
- Facilities Management
- Change Management
- Leadership & Life Skills
Entrepreneurs & Makers
From entrepreneurs to established businesses in:
- Natural foods
- Ethical fashion
- Home fashion
- Personal care