‘Lynne has a gift of asking probing questions with grace and giving feedback like a clear mirror. She is highly skilled in distilling what we sometimes take for granted about ourselves, our identity. Her unique and personable style along with the step by step process help make the branding journey for entrepreneurs like me so illuminating.’
Branding Solutions that elevate your business
From your brand name to your brand messaging, we’ll help you build a powerful brand that differentiates your business. So your brand truly reflects your brand purpose, values and personality – and captivates your ideal clients.
Our aim is to provide branding solutions that help create the powerful brand your customers love. Together, we’ll build your brand, so it sets your business apart from the competition and gets recognised and remembered. That’s the magic of branding.
We use a step-by-step process that is simple and makes sense which we call our Strategic Brand-Building Methodology. It consists of three key steps and always starts with Brand Strategy because this lays the foundation for your brand greatness.
Step1: Brand Strategy
The magic starts with your brand strategy. This is the essential first step in every branding project.
You’ll have clarity on your value proposition, brand values and brand essence.
Step 2: Brand Identity
From creative brief to brand logo, our focus is on bringing your individual brand personality to life.
Deliverables include your brand style guide with brand colours, font family and tone of voice.
Step 3: Brand Messaging
You’ll get ideas that build a consistent and captivating brand style, imagery and voice across all your marketing communications.
So that over time your branding is recognised, remembered and well-loved.
Branding Solutions, developed for you:
Branding solutions for creative people, including:
- Interior Designers
- Garden Designers
- Jewellery Designers
Coaches & Consultants
We work with people in sectors such as:
- Health & Safety
- Facilities Management
- Change Management
- Leadership & Life Skills
Entrepreneurs & Makers
From entrepreneurs to established businesses in:
- Natural foods
- Ethical fashion
- Home fashion
- Personal care
What clients say
‘Lynne helped me refresh the message and branding for my business. The work has been challenging, stimulating and enjoyable. I would highly recommend Lynne to anyone who is thinking about re-branding – and revising their message to potential clients. She is very patient and incisive when trying to elicit key information, and has a wealth of expertise and knowledge on branding, brand values and client mindset.’
‘I worked with Lynne on a complete revitalisation of my brand. The creative process was enlightening. Lynne really got to know me and my voice, which is a very important part of my brand identity. We had fun during the process and I really enjoyed working with Lynne, as she is so insightful and really saw things that were important for me, even before I did. We worked on brand values and the personality of my brand. Lynne is nothing short of thorough and truly committed to finding the best outcome for her clients. And she makes it fun!’
‘I have personally never learnt as much from working with someone on a project, as I have done with Lynne from Big Idea, I would highly recommend to anyone who takes their brand seriously.’
‘I worked with Lynne to design my logo, my product packaging, my POS and marketing material. Big idea was able to come up with great creative ideas, in record time, quickly and efficiently. They understood what I needed despite the fact I wasn’t sure of what I wanted!! I already have and would, with no hesitation, recommend to work with Lynne if you have any marketing design needs!’
Branding Solutions for You
Labels & Pack Designs
Ways to work together
Some of the tools we use to provide your branding solutions
- Brand audit: assess the condition of your branding
- Benchmarking: check how your branding compares with competitors
- Brand wheel: the structured way to define your brand essence
- Positioning map: locate the key to your brand differentiation
- Mood board: visual summary of your brand style and image
- Brand naming: workshop to generate options for evaluation